The title of the most expensive watch in the world has once again changed hands. Chopard has taken jewelry watches to the next level with its 201-carat watch featuring 874 (yes, you read that right) diamonds of every imaginable color, shape and size clustered around a yellow face that evokes petals enfolding the ovule of a flower.
This absolutely exquisite timepiece mirrors a flower in function as well as form as the Chopard horologists have equipped this piece with a mechanism that allows the diamonds that enclose the face to flip open like petals unfolding to embrace the day.
Source articles: http://famousdiamonds.tripod.com/chopard201watch.html