I lost my luxury watch!

As per the charming weather reporter on NBC, the day was supposed to be lovely. Sunny and 70 degrees. Who could ask for more? It was a lovely day until I lost my Cartier Tank.

I have searched high and low. I have upturned countless trash cans, even the neighbours trash, with their amazed permission of course. I rifled through fish skeletons and apple peels. I upturned empty boxes of Honey Nut Cheerios and Corn Flakes. I shook smelly open cans of tuna, until I was absolutely sure my Cartier Tank was not in the trash. I even jumped into my car to race to the city dump, until the ones closest to me explained that it may not be a good idea. My house looks like it has been ransacked. I did it. Every drawer has been opened and every closet in disarray. Oh I have a clean-up job when I get back to my senses, but not now. Now I have to find my Cartier Tank. I cannot remember the last time I saw it. But I know it is not on my wrist where it should be, and I know it has been on my wrist year in and year out. I cannot bare the thought of parting with it. It seems like a large crack has appeared in that part which I view my self, who I am. Oh I know this sounds like psychological drib drab, and truly if the watch was sitting in supreme comfort on my wrist I would have rolled my eyes too.

But losing the watch has rattled me to no end, and it is upon losing the watch that I realise the extreme connection I have. It will turn up. I know it will.

Now when one shops for a luxury watch it is so much more than merely shopping for a pair of shoes or a shirt. A luxury watch is meant for life, and it is made for life. Companies like Cartier, Audemars Piaget, Vacheron Constantin, Ebel, Tag Heuer, IWC,Concord, Patek Philippe and so many others have this intrinsic knowledge. Every watch they carefully design and craft ,and eventually after much scrutiny release to the consumer, will become part of the identity of the purchaser.

To purchase the perfect watch takes much consideration and thought, and THE WATCHERY can help you. At THE WATCHERY you can narrow your search down by numerous criteria. You can search by Company, Material, Cost, Band Color, Dial Color and so much more. You can find the perfect watch. The watch that will become part of who you, how people perceive you and how you perceive yourself.

I understand the connection one has with ones watch fully now, as I fear my watch is lost. Every space and nook I look into, and every shelf I walk past, I scan, hoping I missed something, and hoping my watch will appear. On second thought I haven't looked in the second bedroom behind the "How to Organize your life" stack of books.

A luxury watch is time unto itself.

The technological world is moving fast; T.Vs are flatter and clearer, Computers are faster and can store a wealth of information; toys and games light up and spin and flash. As the world turns great minds are finding ways of making products more cost-effective and flashier; churning out products in great identical numbers to be mass marketed.

Let us step off the speeding train of manufacturing, trade and mass production, and enter the world of individuality, craftsmanship and precision. The luxury watch. No corners have been cut to make the luxury watch more cost effective, no detail omitted, on the contrary, attention to the slightest detail takes hours of precise planning and crafting. The complications have been perfected over time, a complication such as the tourbillon - a movement that is said, eradicates the effect of gravity on the watch can take three years from idea to delivery.

In the 1980's Vacheron Constantin focused it's attention on crafting a minute repeater,undoubtably one of the most complicated movement in watchmaking today. The company took apart a 1940's wristwatch, examining each peice with intense precision, and an idea for a new minute repeater began to take form. Vacheron Constantin, hand picked a team of expert watchmakers and engineers and drew up plans. The new minute repeater from conception to completion took four years of hard work, committment and tireless determination. Finally in 1993 Vacheron Constatin unveiled its first piece, the caliber 1755, in honor of the year Vacheron Constantin was founded. This exceptional accomplishment is the final series of the caliber 1755 – that is to be found in the Platinum Les Cabinotiers Skeleton Minute Repeater watch.

This is just one example of a watch crafted to be exceptional. A watch that will travel through time, never ageing, never to be outdone by the passing of time.
A luxury watch is crafted to belong to time, and although it will keep time with precision, time itself will have no impact on it.