Zenith Defy Today's Featured Deal at THE WATCHERY

The Zenith Defy Classic Chrono Aero Men's Automatic Chronograph can be yours for just $4,995.00. Yep you saw right, and that's a whopping 43% off the MSRP. Who can resist a Zenith Defy accented with rich bold red, yellow and blue markings? Just by glancing at the watch one can feel the unbridled energy pulsating from its bold sporty design. In terms of functionality, the Zenith Defy delivers with extreme precision. Durable and rugged, the Zenith Defy Classic Chrono is built for extreme sports whether in the air, on the ground, or at sea.
This sporty stylish timepiece is ideal for surfing or diving. Both Crown and Case Back are screw down enabling the watch to withstand water pressure to a depth of 300 meters or 990 feet. Diving times can be measured with black stainless steel diver's unidirectional rotating bezel. Elegant silver tone skeleton hands are coated with Luminescent enabling one to view the time even in dark murky waters off the coast of Madagascar , ancient underground grottoes or in the cockpit of a tiny one man plane.
Within the 47mm wide case is a legendary automatic chronograph El Primero 4000SC movement. Introduced by Zenith in 1969, this first integrated, column-wheel controlled chronograph movement created an instant sensation. The horological world was awe struck by the remarkable craftsmanship creating a balance wheel frequency of 36,000 alternations per hour (v/PH) thus enabling a chronograph precision to 1/10 of a second. 278 perfectly placed components and 31 high quality jewels insure maximum performance.

Strategically placed sub dials display a 30 minute Register, 12 Hour Register and a small seconds register which is divided by colors in 6 equal parts. The hobnail guilloche pattern of the dial and Zenith's signature markings on the Bezel adds to the watches superb boldness. In addition one can wind the mainspring by the simple swinging motion of ones arm. The movement and the rotor is plainly visible via a clear scratch resistant case back.

The Zenith Defy Classic Aero Men's Chrono is more than just a timepiece, its an adventure.

Basel Sneak Peak: Zenith El Primero Jumping Seconds

The power of Zenith Watches never fail to impress me and the El Primero Jumping Seconds (Foudroyante) chronograph watch is no exception. Beneath the sleek confident dial is cutting edge precision; the result of a rapid balance frequency -36,000 vibrations per hour- rendering the timepiece a master of efficient time keeping. The El Primero movement is in itself an icon of Zenith. First introduced in 1969 as being the first automatic chronograph movement and been noted in horology history as the "first chronograph caliber with automatic winding by an oscillating weight pivoting on a centrally-placed ball bearing mechanism."

With this new Timepiece ,which will debut at Basel World 2010, another first will inspire the watch world - the first automatic integrated chronograph with 1/10th second display or otherwise known as the foudroyante or jumping seconds function. In this function the division of a second is up for grabs, in this case the second is divided by 1/10th of a second. The red hand counterbalanced by the zenith star is the "foudroyante hand" which performs a complete rotation in 10 seconds rather than the traditional 60 seconds, thus the outer most edge of the dial is marked from 1 to 10 enabling one to read in 1/10ths of a second. This function increases precision and enhances readability.

Housed in a 43mm diameter stainless steel or 18k rose gold case (the choice is yours) is an ingenious elaboration of the chronograph mechanism. Utilizing the silicon in crucial components of the El Primero 4052 B Caliber automatic movement, Zenith reduced energy consumption and improved shock absorbency. The chronograph mechanism has a chronograph stop function which utilizes a hand-locking system bringing the hand to a precise stop. A brake lever positions the hand between two of a 100 teeth of the chronograph wheel. The speedy stop and start function of this timepiece requires an enormous amount of energy thus silicon is used. Silicon is three and a half times lighter than other traditional materials.

The Zenith El Primero Jumping Seconds is an attractive timepiece which exudes competency. The remarkable movement can be viewed via a scratch resistant sapphire crystal case-back. The hands and hour markers are coated with Superluminova enabling time display in the dark. Water resistant to 100 meters. Available with either a rubber-lined black or brown alligator strap.

Zenith is a company which accentuates extreme functionality and performance, and thus it comes at no surprise that the El Primero movement takes no less than 9 months of work, performed by 20 watchmakers each an expert in their craft, to complete. Every general El Primero movement ,from conception to completion, takes 5,500 operations of which 50 are general milling operations, 77 milling operations on the bridge side, separate operations for each individual part, 18 different metals and the best part is, you can own your very own Zenith El Primero from THE WATCHERY at 38% off the list price.

Own a watch that beats to its own drum - 864,000 times a day.

A new Zenith look!

When one thinks of Zenith, one thinks of the adrenaline rushing, heart pumping Zenith Defy Xtreme.
With this newer model unveiled in Baselworld 2009, an available this Spring, Zenith has toned down its look and become quite conservative. The Zenith Class El Primero Moonphase watch is by no means a step down from the Zenith Defy, it is a classy elegant watch with a unique combination of complications. The Zenith El Primero Moonphase has a full annual calender with moonphase and a chronograph. Within its 40mm and 44mm steel case ,as depicted in the image, a unique movement is at work, the El Primero automatic calibre 4100 which is the only movement baring an annual calender and column wheel based chronograph movement.
The dial is well proportioned and highly legible. The complication sub dials are in an inverted pyramid shape clustered around the center of the face. The Zenith logo, day of the week and month of the year balance the look at the top. The day of the month is placed in the perfect position, between the four and five 'o'clock. This placement makes for quick discrete reference when a date is needed. As with all Zenith timepieces the decorations are exquisite. With the Zenith Class El Primero Moonphase watch, Zenith is targeting a more conservative consumer who appreciates good taste and exceptional timeless quality.

Below is a video of an in depth look at a Zenith El Primero Chronometer and its exceptional craftmanship.