The riveting Corum Ti-Bridge.

What do you think of the latest Corum creation? I think its pretty cool. It is the Ti-Bridge. The Ti-bridge is a charming timepiece sporting a Corum in-house movement - the CO 007. The movement is a hand wound mechanical baguetter movement with a frequency of 4Hz, 28,800 vibrations per hour and 21 jewels. Bridges are undoubtedly Corum's forte as Corum has an entire collection ,the Golden Bridge Collection, focused on the bridge. Although the idea has its similarities the movement is utterly different and quite revolutionary. Needless to say while the watch manufacturers are clambering to get a spot in the limelight with their cutting edge and unique timepieces, Corum has done quite well for itself. The Ti-Bridge is Corum's second in house Caliber which is heralding a new line of contemporary timepieces.

The bridges and plates are comprised of titanium, an incredibly strong light transition metal with exceptional corrosive resistance to sea water, chlorine and aqua regia (an extremely corrosive foaming yellow solution). In addition, the bridges are satin finished. The movement is crafted from grade 5 titanium as titanium is a tough material to work with and it is only grade 5 that can be polish-finished. The movement is secured within a curved tonneau-shaped case ,measuring 42.5 by 41.5mm, by a set of two titanium cross bars. These bars strengthen the structure of the watch as well as adding to the contemporary look. It reminds me of a loft apartment where the beams on the roof remain exposed. There is no dial as the hands are suspended above a Satin finished bridge engraved with the Corum name.

The hands are coated with Superluminova which enables one to view the time in the dark. The watch has a 72 hour power reserve an a 50 meter water resistance.

The Ti-Bridge is presented with a crocodile strap and a titanium-capped triple folding clasp. This unique watch is available in limited edition of only 750 pieces which will only be available in 2009.

Would you buy a fake watch?

Last week I wrote a blog lamenting the loss of my Cartier Tank. I am still terribly upset and my Cartier watch tan line is fading fast. I have irrevocable hope that my watch will turn up somewhere; however, I have come to terms with the fact that I still need to know the time. Time has not stopped since I have misplaced my watch, but marches on never the less. Now what if someone offered me a replica of my Cartier Tank, would I buy it? It might be tempting at first, but after feeling the watch case and running my hands over the inferior crystal, I would probably hand the watch back in disgust. I am not a fake. If I cannot have the real deal I would rather not have it at all. I would rather purchase a cheap real watch that does not hide behind the pretense of being an expensive timepiece. A fake watch is part and parcel of a fake persona. In my mind it actually is quite a good judge of character or lack thereof.

The Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry has unleashed a worldwide campaign against counterfeiters and the individuals who sell and purchase the products. It is an important campaign that is exceedingly important in the current economic downturn. Not everyone feels so strongly as I do about fake watches and thus the amount of fakes on the market has reached incredible proportions. Counterfeits and piracy range between 200 billion to 360 billion a year. The FHS (Federation of the Swiss Watch Industry) estimates 40 million fakes are manufactured each year generating a net profit of One Billion Dollars. Who is the one losing out? The genuine prestigious Swiss Watch Brands who pour Millions of dollars into research and development, manufacturing, marketing and customer satisfaction are suffering.



The fake watches are often manufactured using inferior materials which are most often not hypoallergenic and health and safety standards are disregarded. The watches are manufactured in regions where child labor is common place and the revenue fills the pockets of mafias, criminal organizations and terrorist groups.


If you are strapped for cash, you can purchase a 100% genuine watch with serial numbers THE WATCHERY is an excellent source whereby you can purchase 100% genuine watches for a fraction of the list price. Purchase a Genuine Corum Bubble for 75% off the list price or a Concord Delirium for 81% off the List Price. The Savings are mind blowing and you get the real deal. No one knows what you pay for a genuine brand name luxury watch, but they sure will know if you are wearing a replica.

Talk to me Harry Winston. Tell me all about it.

Recognize the title from Marylin Monroe's "Diamonds are a girls best friend."? Although the Harry Winston Opus 9 Watch is not a girl's watch, on the contrary it is quite masculine, never the less Harry Winston has chosen a diamond conveyor belt comprised of 33 baguette cut diamonds (Harry Winston's signature cut) and a single vivacious garnet to tell the time. The Opus 9 Timepiece puts its diamonds (and garnet) to work rather than letting them merely sit pretty. ( I am in no way downplaying the aesthetic role diamonds play in a timepiece, but it is quite refreshing to see the diamonds actively taking part in the role of telling the time)

The time display is easy to read, as the garnet indicates the hour on the first chain and the minutes on the second chain. The chains are meticulously crafted from brass to ensure the utmost mobility and the least friction. The brass is unnoticeable and the gems seem to glide on thin air making their way along the conveyor belt.

A strong automatic movement pulls the chain via a rack and pinion mechanism. This mechanism creates the lateral drive required to convert rational time into linear time and to propel the continual gliding movement. Although the conveyor belt is not a new concept, a conveyor belt comprising of diamonds is, and so meticulous planning is needed to account for the combined weight of the gems, the friction and gravitational pull, as well as the weight of each individual stone crucial for the ultimate balance of the watch. The large 18k white gold watch case (56mm tall by 48mm wide, and 20mm thick) is sculptured drawing instant attention to the diamond chain and at the same time enhancing the movement. The case is crafted in white gold with a structural bridge required for technical stability as well as providing a aesthetic appeal to the watch face. The bridge creates a lynch pin lock that secures the mobile components of the watch and thereby providing added stability and shock resistance.

The timepiece is completely encased in Sapphire crystal so that the glittering chain can be viewed from all angles. The strap is black alligator leather further enhancing its elegant appearance .

The Opus 9 is a commendable addition to The Opus Series. A series Harry Winston launched in 2001 committed to restructure the display of time in innovative, trend setting and creative ways. Mechanical Marvels really. Harry Winston is achieving this feat by partnering the industries most respected independent watch makers and designers, masters in the art and science of watch making. The Opus 9 is the result of the collaboration between Harry Winston and long time designer and watch maker, Jean-Marc Wiederrecht ,winner of the Grand Prix 2007 Best Watch Maker Designer, and designer Eric Girourd who has a background in architecture. The Opus 9 is the first time that these two remarkably talented individuals have joined forces and designed a luxury timepiece.

In the Opus tradition all three partners -Harry Winston, Jean-Marc Wiederrecht and Eric Giroud- are engraved on the bottom of the case. Only 100 pieces of this remarkable and ground breaking timepiece are available. The price tag is $180,000. A price encompassing innovation, exclusivity, remarkable craftsmanship, a handsome timepiece and diamonds at work.

The changing faces of De Grisogono Otturatore Luxury Watch.

Complications without clutter is the best way I can describe a De Grisogono Otturatore. At first glance one perceives a remarkable looking watch with an 18K Pink gold curved rectangular case, bold hands hour markers, and an aperture displaying the power reserve display at the 6 'o'clock position. On further scrutiny ,as scrutinizing watches is what we love to do, a thin circular crevice gives us a hint of mystery and in the image below the mystery is uncovered.The face of the De Grisogono automatic Otturatore Luxury timepiece has a rotating dial which functions via a complex mechanism comprising of more than one hundred individual components assembled in modular fashion on the movement. By pressing a large button at the 2 'o'clock position on the right side of the case, the dial can be turned in one rapid ninety degree movement in either direction. Either the date display at the 3 'o'clock position jumps into view or the power reserve display at the 6 'o'clock position or the subsidiary seconds at the 9 'o'clock position or the moon phase indicator at the 12 'o'clock position.

There is no question , the craftsmanship and ingenuity of this timepiece is absolutely superb.

Weigh in on this watch!

I came across this watch at Stauer, a company settled comfortably in the bygone era between 1910 and 1950's for those people who love vintage designed watches. This 1930's Dashtronic Limited Edition Watch is only $99. The watch has a jumping hour mechanism which was popular in the 1930's and which is making a prolific come back. This watch has all the appeal of a vintage watch; however, the overall look is more like the bathroom scale. I can't help myself but imagine a small creature standing in the center of the watch and gloomily stare at the indicator as the scale spins far beyond the desired weight. Although the watch has an uncanny bathroom scale resemblance, it is a 21 jewel automatic movement as well as being 3-ATM water with a stainless steel case and a black alligator leather band.

I lost my luxury watch!

As per the charming weather reporter on NBC, the day was supposed to be lovely. Sunny and 70 degrees. Who could ask for more? It was a lovely day until I lost my Cartier Tank.

I have searched high and low. I have upturned countless trash cans, even the neighbours trash, with their amazed permission of course. I rifled through fish skeletons and apple peels. I upturned empty boxes of Honey Nut Cheerios and Corn Flakes. I shook smelly open cans of tuna, until I was absolutely sure my Cartier Tank was not in the trash. I even jumped into my car to race to the city dump, until the ones closest to me explained that it may not be a good idea. My house looks like it has been ransacked. I did it. Every drawer has been opened and every closet in disarray. Oh I have a clean-up job when I get back to my senses, but not now. Now I have to find my Cartier Tank. I cannot remember the last time I saw it. But I know it is not on my wrist where it should be, and I know it has been on my wrist year in and year out. I cannot bare the thought of parting with it. It seems like a large crack has appeared in that part which I view my self, who I am. Oh I know this sounds like psychological drib drab, and truly if the watch was sitting in supreme comfort on my wrist I would have rolled my eyes too.

But losing the watch has rattled me to no end, and it is upon losing the watch that I realise the extreme connection I have. It will turn up. I know it will.

Now when one shops for a luxury watch it is so much more than merely shopping for a pair of shoes or a shirt. A luxury watch is meant for life, and it is made for life. Companies like Cartier, Audemars Piaget, Vacheron Constantin, Ebel, Tag Heuer, IWC,Concord, Patek Philippe and so many others have this intrinsic knowledge. Every watch they carefully design and craft ,and eventually after much scrutiny release to the consumer, will become part of the identity of the purchaser.

To purchase the perfect watch takes much consideration and thought, and THE WATCHERY can help you. At THE WATCHERY you can narrow your search down by numerous criteria. You can search by Company, Material, Cost, Band Color, Dial Color and so much more. You can find the perfect watch. The watch that will become part of who you, how people perceive you and how you perceive yourself.

I understand the connection one has with ones watch fully now, as I fear my watch is lost. Every space and nook I look into, and every shelf I walk past, I scan, hoping I missed something, and hoping my watch will appear. On second thought I haven't looked in the second bedroom behind the "How to Organize your life" stack of books.

The best ladies watch of 2009

German watch magazine Armbanduhren voted The Jaeger-LeCoultre Reverso Squadra Lady Duetto watch as the best ladies watch of 2009. Truly it is one of the most beautiful watches I have ever seen. The blend of rose gold and white creates a serene timepiece. The watch ,true to its Reverso title, has a watch case that flips to either side displaying two distinct faces both tell the time but are decorated differently. The one side displays the date within the six and the other side has a day/night complication indicator. The watch case is available in stainless steel or highly coveted 18k rose gold. The rose gold is set with 75 diamonds and 36 diamonds decorate the steel version. As with every watch crafted by Jaeger-LeCoultre, elegance is supreme and the movement is superb. Different straps are available for the timepiece. An articulated rubber strap is depicted in the image above blending exquisitely with the rose gold. More traditional alligator strap and metal strap are the other choices.

The originality that crafted the Jeager-LeCoultre Reverso was out of practical necessity.
In 1931, British Officers who were stationed in Colonial India would play polo in their spare time. However more often then not the crystal of the wrist watches would get damaged during the game.
Cesar de Trey, an influential businessman, who was a close associate of Jacques-David LeCoultre visited friends in India.
A polo player approached him, "Sir, I challenge you to create a timepiece that can survive a game of polo with its crystal intact."

This challenge founded the legend of the Reverso. A Patent for Reverso was filed on March 4, 1931: A watch capable of sliding in its base and of turning completely on its axis to turn the crystal inward.

A new Zenith look!

When one thinks of Zenith, one thinks of the adrenaline rushing, heart pumping Zenith Defy Xtreme.
With this newer model unveiled in Baselworld 2009, an available this Spring, Zenith has toned down its look and become quite conservative. The Zenith Class El Primero Moonphase watch is by no means a step down from the Zenith Defy, it is a classy elegant watch with a unique combination of complications. The Zenith El Primero Moonphase has a full annual calender with moonphase and a chronograph. Within its 40mm and 44mm steel case ,as depicted in the image, a unique movement is at work, the El Primero automatic calibre 4100 which is the only movement baring an annual calender and column wheel based chronograph movement.
The dial is well proportioned and highly legible. The complication sub dials are in an inverted pyramid shape clustered around the center of the face. The Zenith logo, day of the week and month of the year balance the look at the top. The day of the month is placed in the perfect position, between the four and five 'o'clock. This placement makes for quick discrete reference when a date is needed. As with all Zenith timepieces the decorations are exquisite. With the Zenith Class El Primero Moonphase watch, Zenith is targeting a more conservative consumer who appreciates good taste and exceptional timeless quality.

Below is a video of an in depth look at a Zenith El Primero Chronometer and its exceptional craftmanship.

Get your Golana Aqua Pro for under a hundred bucks

Golana Swiss Aqua Men's Watch Stainless Steel Black Dial on Black Leather Strap AQ100-3

It is surprising that such a good looking watch costs you just $97.00. The Watchery is taking 68% of the Golana Swiss Aqua Men's Watch. This watch will make the perfect gift for the guy in your life. The Golam Swiss Aqua is a watch specifically designed for use in and around water. It is water resistant up to 200 meters, and may be worn when snorkeling, swimming and diving. The bezel is a bi-directional divers bezel. To increase water resistancy, the crown and case back is screw down, an vital feature for watches worn in water. The Golana swiss watch is equipped with a Swiss ETA Quartz movement which is extremely precise in harsh environments. The Golana is extremely dependable and hardy. Don't let the price fool you.

Everything about this watch is well thought out and practical; although, I must admit it is quite handsome. The rotating inner b-directional bezel is a brilliant component to the watch. The bezel allows the diver to measure dive time and any other lapse of time. It is also easy and quick use especially when time is of an essence. Unscrew the crown at the 10 '0'clock position and turn the bezel to the 60 or 0 position directly opposite the minute hand. The position of this hand in relation to the bezel will display the elapsed time since the setting of the bezel.

Water resistant watches lose a resistancy through normal wear and tear, Golana Swiss watches therefor recommend the watches to have the water resistancy tested every 18 months by a authorized service center.

Once purchasing the Golana timepiece, it is up to you to ensure its maximum longevity. Follow these few simple steps and you can enjoy your timepiece for many years.
1) Clean the exterior of your watch case carefully with a soft cloth and soapy water.
2) After watch is immersed in salty water, rinse with fresh water and dry completely.
3)Do not expose the timepiece to huge variations in temperature, humidity.
4) Service the timepiece every 3 to 4 years.
5) Do not place the watch in direct sunlight or in magnetic fields.

THE WATCHERY has the best prices for Golana watches, one of the most up and coming brand of watches in the world of watches today. Buy a Golana watch and you won't be sorry.

Buy a Corum Coin watch at THE WATCHERY and save 45%

Corum $20 Coin Mens' Automatic Watch 18K Yellow Gold on Black Strap 082-355-56-0001 MU51

Time is money; however, more precious and impossible to recover, if lost. Corum too the "Time is money" concept to an entirely different level by making "Time in Money" . At the Basel fair In 1965 "the coin watch" made its entrance into the world of horology. This concept was not new, watchmakers had tried to incorporate a coin into a pocket watch ; however, they used one side of the coin as a retractable watch cover while the other side was the case back. The idea was there, but the pocket watch was fragile.

Corum's owner of 1965, Rene Bannwart, seeing an enormous potential in the coin watch, did away with the watch cover idea and used the coin as the actual dial. This was made possible by the introduction of Sapphire crystal which would protect the coin dial. An ultra thin movement was positioned between the two faces of a cut out coin and enclosed in a circular case whose edges were grooved like those of a coin. This model was one of a kind and patented in 1964.
Corum crafted its watches either from the $10 American Eagle or the $20 American Double Eagle, thus increasing the popularity of the coin watch in the USA. 12 coin watches were sold even before they were unveiled at Basel world.These coins were hard to come by, as they were removed from circulation in the 1930's, following the great depression, making these watches instant collection items.

However, there was one great hurdle which kept the coin watches under lock and key, a law in the United States prohibited the mutilation of coins within its borders and thus after lengthy negotiations, Corum was prohibited to cut the coins outside of the United States. Many presidents wore this iconic watch on their wrists, making this watch a prized article among collectors. For a time there was a lull in Corum's manufacturing of the coin watches as the company focused on other unique collections. In 2006 Corum began manufacturing the coin watches again with a couple of slight adjustments thanks to the technical advances in the watch industry. Coin watches are available with either a quartz movement or automatic. The thickness of the Double Eagle 35 mm and for the Eagle 31.5mm making the Coin watch an elegant choice for a women's wrist. The coin watches are available with a crocodile leather strap or an 18 carat gold bracelet.

Almost all US presidents commencing with President Nixon were presented with a Corum coin watch. It does say a great deal about the watch, and you can own one for a fraction of the list price from the THE WATCHERY.

A cut above the rest. Vacheron Constatin Flame Diamond-Cut Watches

Vacheron Constantin Metiers d' Art Lady Kalla Flamme


Imagine a watch where every gem seems to shimmer and dance like hundreds of licking flames. No more do we need to rely on our imagination, Vacheron Constantin ,for the first time in horological history has utilized, the newest officially recognized diamond shape, the "flame" diamond cut, on a timepiece. This "flame" cut is the first new diamond cut to be recognized by the Gemological Institute of America in 20 years. Each gem is shaped like the flame, perfect in symmetry and proportion. The gem dances with its own inner spark as the light from outside refracts within its 57 facets. It is the shape of the gems that takes our breath away, the striking femininity and beauty, resulting in a timepiece that is the height of elegance.

The watch dial is also fashioned in the form of a flame like the 200 "flame cut" diamonds hugging the 18k white gold watch; 20 on the case, 60 in the dial and 120 on the bracelet totalling 36.5 karats. A 3.6 mm thick manually wound 1005 movement beats within the case.

The flaming watches are in celebration of Vacheron Constantin's thirtieth anniversary of Kallista Collection.

In 1979 by private commissions, Vacheron Constantin earned the distinction of most expensive jewellery wristwatch of their time. Vacheron Constantin unveiled the Kallista watch, designed by Raymond MORETTI. It was embellished with 118 emerald-cut diamonds adding up 130 carats which were mounted in yellow gold. This timepiece ushered in the Lady Kalla line

Some watches covered with diamonds are too much, but the "flame cut" diamonds turn the watch into an exciting and vibrant timepiece.

The Metiers d'art Haute Couture a Secret is another "flame cut" timepiece; however, at first glance one only sees a beautiful bracelet , after closer inspection one spies a tiny dial hidden between the flames.

THE WATCHERY has an incredible collection of genuine watches from Vacheron Constantin.

Gerald Genta Octo Tourbillon Sunray.

When I was a child, I visited a gold mine in South Africa. We were shown how gold was melted in a furnace and then poured into a bar. I remember the hot flaming liquid like molten lava, and I could feel the heat press against my face. At the end of the show we were allowed to place our hand around the bar of gold, and even try lift it. The gold was very yellow and smooth. Gerald Genta's Octo Tourbillon Sunray watch brought this memory back from decades of sleep. The muted yellow antique gold of the watch reminds me of the gold bar beneath my hand. So pure and vibrant is the gold, it could have been discovered in a cave among pirates booty. The geometric shapes balance the watch in perfect symmetry. The Tourbillon is framed by a brilliant gold octagon, and set deep into the slim 5.9 mm thick case, suspended on a sapphire bridge, so that when one looks down at the whirlwind of movement created by the tourbillon, one senses a fleeting sensation of timelessness.

The tourbillon is situated between two identical 6's which are part of the retrograde hour display. Gerald Genta is one of the Masters of complications being the first company to produce a self-winding tourbillon mechanism in the 1990's. (Click here to discover more about the beginnings of Gerald Genta )

The craftsmanship is impeccable, a mark of craftsmanship at its best with finishes such as circular graining, bevelling, polishing. An anti ultraviolet-ray treatment slows the drying of oils and increases the life of the watch. The timepiece has a 64 hour power reserve.

THE WATCHERY has an exciting collection of Gerald Genta timepieces for a fraction of the list price.

Gerald Genta Octo Men's Watch 18K Rose Gold Case OBR-X-50-999-LYBDS30

The rich Gerald Genta timepiece depicted above can be your for 48% off the list price at our Super Sale Price: $31,642 saving you a mouth watering $29,208.00. We have just added this watch to our Super Sale, but time is short and you need to track every minute of it. The Gerald Genta Octo is an automatic self winding movement with a bi-retro time display.

Check out our huge selection of Gerald Genta watches at THE WATCHERY, you will be amazed by what you see and by what you save.