Saturday, January 31, 2009

Friday, January 30, 2009

Joe Rodeo Classic Diamond Watch

Joe Rodeo Classic Diamond WatchJoe Rodeo Classic and Exclusive Men's Diamond Watches

Hublot Big Bang does Valentine in Pink!

Hublot BIG BANG "Saint Valentin"
At first glance this gorgeous burst of color will surely make your loved ones heart melt. The seductive pink is a treat to ones heart and mind. The Hublot Big Bang Ladies Chronograph harmoniously blends the perfect shades of pink, from the 48 pink sapphire baguettes nestled on the bezel to the rose gold case; from the gentlest of pink on the alligator band to the pink rubber inserts on the crown and push pieces.
The size of the 41mm case size is a fashion statement as the larger case sizes in ladies watches is the current trend. The scratch resistant Sapphire crystal is treated onto the interior with anti-reflection. This watch is perfect for a summery day at the pool as the watch has a water resistance of 100m. The white dial compliments the pink accents.
A Mechanical Chronograph Timepiece with an automatic winding and an exceptionally precise Hublot HUB41 Calibre movement. Although this watch looks like a piece of cake, or rather the icing, it is anything but. With 278 components, 37 rubies and 42 hours power reserve, this watch is a perfect example of precision and beauty.

This watch will add another color to the already very colorful Ladies Big Bang Collection of aquamarine, orange an purple.

Thursday, January 29, 2009

Luxurious Mens Diamond Watches

Luxurious Mens Diamond Watches Luxurious Mens Diamond Watches

Can a Luxury Mechanical Watch Remember?

And with this question lingering on the lips of Maurice Lacroix's specialized group of highly skilled watch makers, Atelier, a brand new complication was born: A mechanical watch that can remember. The Memoire 1. The Atelier achieved what had only previously been achieved in a quartz watch.
To glance at the watch one can see the timeless beauty and exceptional lines, but it is also clear that this timepiece has a greater agenda than tracking time. This watch has the world's first mechanical memory function. The watch case with its multi leveled dial portray a sense of exciting and mysterious depth. The white gold is stark against the alternating black on the dial. To add to the depth of this watch is the screw fitted bezel which has a laterally mounted scratch resistant sapphire crystal. The side viewing gives the impression of a show case window whereby every incredible motion of the watch is captured by the wearer. Through the bezel one can view the second hand which is linked to the minutes.
Integrated in the crown at the 3 'o'clock position is ,a one of a kind feature, the mode selection button.
How does the memory function operate? When one presses the mode selection button, the mode switches from "Time" to "Chrono". In an instant the watch's hand and the hour disc change positions. If their previous function was to display the current time, the hands and the hour disc is in place to measure time intervals. Now when one presses the mode selection button again, the hands switch back to displaying the current precise time. It is possible for one to switch the mode back and forth numerous times, and no information within either mode is lost. The timepiece in effect has remembered the information from the previous mode thus the Memoire 1 is able to show the elapsed time while still remembering the current time. The same two hands and hour disc is utilized for both the chrono and the time function. This is a groundbreaking complication.

Other noteworthy unique features of the Memoire 1:
  • A skeleton section is located with an aperture at the 6 'o'clock position which shows the movement behind the memory mechanism for the seconds.
  • The date is displayed on its individual inclined disc which is noticeable at first glance and does not detract from the other complicated mechanisms of the watch. I have seen so many dates that seem to clutter a dial that the placement of this date aperture is quite brilliant.
  • The transparent hour disc is not made from sapphire crystal as you might expect, through many tests and experiments the experts of Atelier decided Sapphire crystal was too weak for this particular function; instead, they used a mineral based material that had already been used in the car and cellphone industry. The material was treated to ensure its hardness and flexibility.
  • The second hand is blued and mounted on the outer edge of the minutes ring.
  • The minute hand is coated with a white luminous coating which glows blue in the dark.
  • A skeleton hand at the 3 'o' clock position marks the selected mode whether "Time" or "Chrono"
  • The memory function is powered by the ML 128 manufacture movement.
  • The Memoire 1 is comprised of 537 components.




This watch is an incredible achievement of the Atelier. It is a wonder what Atelier will come up with next.



Maurice Lacroix is also the manufacturer of the iconic Masterpiece collection. Watches from the Masterpiece Collection are available at THE WATCHERY for incredibly reduced prices of up to 49% off the List Price. Each component of a Maurice Lacroix watch is scrutinized for its absolute quality so that the end product is absolute perfection. Purchase a Masterpiece Retrograde today and save a bundle. Check out the deal of the day Maurice Lacroix Masterpiece Double Retrograde 18K Rose Gold Silver Dial Brown Leather Strap MP7018-PG101-930

Wednesday, January 28, 2009

Men Gold Watches

Men Gold WatchesStylistic Men Gold Watches

Men Gold Watches

Men Gold WatchesMen Gold Watches

Elegant Gold Watches

Elegant Gold WatchesElegant Gold Watches

Edox unveils its new Edox Grand Ocean Collection


Edox is celebrating its 125th birthday this year. It is one of the few existing watch companies that remain independent to this day. In 1961, Edox introduced the world's first wristwatch with a double case back and protective gaskets and seals, raising the global bar for shock protection and water resistance. The watch was aptly named the Delfin as it could weather the seas like a Dolphin. To commemorate the Delfin, Edox has introduced the Edox Grand Ocean Collection. The watches are all mechanical with a distinctly maritime theme.

The Edox Chronograph Grand Ocean Automatic is powered by the automatic rewind calibre Edox No. 012 movement with a power reserve of 42 hours. On the watches back ,like a sea vessels porthole, is a small round opening exactly above the balance wheel.
The name Edox, chosen by the talented watchmaker and founder of Edox, Christian Ruefli-Flury in 1884, signifying "the hour" in ancient Greece., is emblazoned at the 12 'o clock position. Above Edox is Edox's symbol, "the hourglass", which was chosen in 1900.
Another watch in Edox's Grand Collection is the the Grand Ocean Decentrique Date Automatic.If you wondering about the term "Decentrique" check out the off centered dial. This watch is a grand 45mm in diameter with a popular fusion of rubber, PVD, and rose gold coating. This watch as with all in the Grand Ocean Collection is water resistant up to 100mm. The waxing and waning of the Roman Numerals portray a marvelous sweeping look, giving the timepiece a sense of space greater than its 45mm. I have a couple of misgivings about the date indicator as I feel the +1 and -2 are unnecessary, unless of course they portray a maritime meaning completely above my head. A handsome sporty watch for a reasonable $2,800.
This Grand Ocean is the most balanced of the collection, although I am not to thrilled by the three day window. Most people have learned the days of the week by the time they have reached the Edox wearing stage; however, it does add to the charm. Enclosed within its 45mm rose gold coated case is the small highly reliable ETA calibre 2836. Now we know ETA ,owned by Swatch Group, stands for Elegance, Technology and Accuracy which sums up the movement of this Edox Grand Ocean.

A fine collection.

Tuesday, January 27, 2009

Elegant Women's Gold Watches

Elegant Women's Gold WatchesElegant Women's Gold Watches

Elegant Mens Gold Watches

Elegant Mens Gold Watches Elegant Mens Gold Watches

An SIHH 2009 Beauty! Cartier Rotonde Central Chronograph

The Cartier Rotonde Central Chronograph Watch is so Cartier and yet there is something quite different like a new flavor to an old recipe. The sword shaped hour and minute hands are partially hidden beneath a centrally placed chronograph sub dial which measures 30 minutes, with the use of a revolving disc that literally covers most of the hour and minute hand on the watch face. The chronograph is a breeze to read as all the 30 minutes are displayed on the disc. The watch hands are quite similar in size and thus when the hands are not displayed at the usual 10:10, confusion may result. Cartier has incorporated an intricate bi-level dial.

The 18K gold round case measures 42mm in diameter.The beaded crown adorned with the blue sapphire cabochon is placed in between sleek rectangular chronograph pushers. The movement is a new in house manually wound manufacturer calibre 9907MC which breathes life into the dial. The movement is made up of 272 pieces, each piece carefully crafted to ensure precision time keeping as well as incredible resilience and durability. The 9907MC also encompasses a unique vertical clutch mechanism which allows the chronograph to perform continuously without excessive strain to the mechanism. The balance frequency is 28,800 vibrations per hour, and a power reserve of 50 hours.

A gorgeous watch which blends horological innovation, creativity and functionality.

If, suddenly you get the urge to buy a Cartier beauty, then THE WATCHERY has the Cartier for you, whether it is the iconic Cartier Tank, or the mouth watering Ballon Bleu or ,my personal favorite, the Cartier Roadster. The Watchery can save you 59% off the List Price.

Monday, January 26, 2009

Pretty and Elegant Women's Gold Watches

Pretty and Elegant Women's Gold Watches Pretty and Elegant Women's Gold Watches

Whatever happened to Swatch Internet Time?


This was supposed to be the next BIG thing in time. Swatch Company had a grand idea, to eliminate time zones altogether, to make the entire world run at according to the same time. New york, London, Moscow, Sydney would all be one time.

Swatch Internet Time was promoted om October 23rd, 1998 at a Junior Summit. The Summit was attended by Nicolas G. Hayek, President and CEO of the Swatch Group. IN 1999 many watches were produced by Swatch with Swatch Internet Time as well as the standard time. Swatch even convinced CNN to utilize this method of time display as well as many online games such as Phantasy Star Online. The identical time zones while playing an Internet game would enable Japanese, European and American players to mingle on the same server. In March 2001 Ericsson released the T20e, a cellphone with provided the option for Internet Time Display.

The Swatch Internet Time is based on the decimal measure of time, not the metric. Instead of dividing the day in 24 hours with one hour equalling 60 minutes, the Internet Time divides the day into 1000 .beats. Each .beat is 1 minute and 26.4 seconds. The Internet Time uses a New Meridian known as the Biel Meantime (BMT) which is the universal reference for Internet time based on the company's headquarters in Biel, Switzerland. The new Meridian (opposed to the Greenwich Meridian) runs through Swatch's office in Biel.

A day in Internet Time begins midnight BMT @000 Swatch.beats Central European Winter/Standard time which is UTC + 1 hour. Noon would be @500 .beats.

Advantages of Swatch Internet Time:
1) It uses the Decimal System instead of 24 hours, 60 minutes and 60 seconds which is three different units as opposed to one unit .beats.
2) .beat time is a no brainer @004 beats + @200 .beats = @204 .beat, where as with standard time adding the three units hours, minutes and seconds may get complicated.
3) No time zones.

Disadvantages of Swatch Internet Time:
1) A new Meridian is added, the Biel Meridian which replaces the Greenwich Meridian.
2) Swatch incorrectly uses mean time - The Biel Time is not at exactly 15 degrees east longitude, which should have been the case if the BMT is 1 hour ahead of UTC/GMT (Greenwich Mean Time)
3) The second is replaced by .beats, which is not actually a second. The second is known world over as being the basic unit of time, to add .beats would cause much confusion.
4) The Internet Time seems more like a clever marketing ploy as people will turn to the Swatch Headquarters in Biel when determining the time of day.
5) No regard is made for night or day, and the normal human activities. With utilizing the Swatch Internet system, time distances itself from humanity, turning civilization, slaves to our technology.

Although Swatch is still marketing the Swatch Internet Time on their company website, and one is able to download the time to ones computer, the Swatch Internet Time has failed to take hold. Time is not tangible and to change the way we track time is to change the way we think. The Hour, minute and Second Standard Time System has serves us up till now and will continue to track our time hour by hour, minute by minute and second by second.

Sunday, January 25, 2009

Nice Men's Gold Watches Collection

Nice Men's Gold Watches Collection Nice Men's Gold Watches Collection

Friday, January 23, 2009

Rado and its Vision.

I love getting to the bottom of a watch company. When writing about a company sometimes it takes quite a bit of research just to feel that click in my head. What has made this company last so long? What has this company focused on? What makes the company tick? What is its vision? Its obsession? For Rado it is its constant quest to create the hardest watch.

Rado has many interesting watches. Some I love, and some are ,well, interesting, but what has made Rado popular today is its incredible research in scratch resistance. Not only to the crystal, but to the watch in its entirety. I perused a couple of threads and what I discovered was that a Rado Watch has the potential to look as good as new even after ten years, which means they have a great resale value. Some guy even went as far as taking a key and trying to scratch the watch surface with not much luck. He then went outside and stomped on it, and managed a tiny scratch. Why someone would do this with a relatively expensive watch, I don't know. I suppose anything in the name of science. Okay lets get down to hard Rado facts.


Rado was founded in Switzerland in 1917, as strictly a watch movements manufacturer known as Schlup & Co. In 1957 Rado launched its first collection of wrist watches. In 1983 Rado became part of the Swatch Group. Rado manufacturers its watches utilizing non conventional material such as hard metal(tungsten and titanium carbide), ceramics, lanthanum and sapphire crystal (which is now used in most high end luxury watches). In 1960 Rado made its mark on the Watch World by producing the world's first scratch proof watch; the Rado Diastar. Rado kept experimenting with different hardy materials and in 1996 Rado unveiled its Vision 1 watch. The watch casing was made from crushed diamonds, so hard was the watch that it made its way into the Guinness Book of Records for the hardest watch ever.

Rado still was obsessed with making a watch even harder. They turned to nanotechnology to perfect the utilisation of crushed diamond. They used a cutting edge process called CVD (Chemical Vapour Deposition) where a furnace capable of recreating an atmospheric pressure comparable to Jupiter was used. The combination of heat and pressure transformed the carbon into nanocrystalline diamond particles. With this groundbreaking material Rado was able to deposit an pure 100% diamond layer onto the hard metal watch components.
The result: The V10K watch. The V1oK watch is still available from Rado; however the materials used today are slightly different than the original V10K. The watch name stands for 10,000 Vickers- the ultimate value of hardness- the standard set for natural diamonds.


Rado current baby is the Ceramica Chronograph Limited Edition redesigned by Jasper Morrison, an award winning designer.
Rado Cerix Ladies' Watch Black & Grey Ceramics Grey Dial Diamond Bezel R25473712

Rado is a company which constantly strives for perfection, in design, comfort and durability. To purchase a Rado is to purchase a watch that will shine year after year after year. Rado Watches are available for up to 73% off the list price from The Watchery. Choose between the eye twisiting Cerix with its fascinating shape or the glamorous ceramic Diaqueen Ladies Watch or the Plum Lantano.

Thursday, January 22, 2009

Casio Super Elegant Chronograph Watch

Casio Super Chronograph watchCasio Super Elegant Chronograph Watch

Ladies Watches

Elegant Ladies WatchesElegant Ladies Gold Watches

A New Concept in Time Display.

Do you like the 10:10 time display, liked it so much that you cringe every time the hand ticks to the next hour, well you might me in luck. Check out this new time display concept from Stas Aki. The hands stay and the numbers move. Why not? It could take some time getting used to. I love this concept, and I wonder how a watch like this could be pulled off in a mechanical version.


Watch from Stas Aki on Vimeo.

Wednesday, January 21, 2009

Wow! Look what Cartier has done to the Tank.

Once in a while a watch stops me in my tracks as a result of its breathtaking beauty. This is one of them without a doubt. The Cartier Tank Americaine Tourbillon Volant Watch. It is a Tank, a Cartier Icon. Click here to read more on the Tank.

With mounting financial "butterflies in the stomach" uncertainty in the Luxury Watch Business, Cartier has improved on a much loved classic. The outcome a gem of a watch with its "Tourbillon Volant" or "Flying Tourbillon". A tourbillon is a complication originally created in 1795 by French watchmaker Abraham-Louis Breguetto to counter the effects of gravity on the movement of the watch. Cartier has placed everything that works in a Watch, so that the watches success is its birthright. The dazzling sapphire crystal cabochon accentuates the crown, and the 18k rose gold softens the look. The watch has a mechanically wound 9452MC movement with a flying Tourbillon complication and the Geneva Seal. The Power reserve is 50 hours.

This watch is quite large for a tank: 52mm tall and 36mm wide, but in this case the bigger the better. The heat-blued hands and the Roman Numeral Hour indicators are wonderfully Cartier.
Cartier Tank Americaine Ladies' Watch 18K White Gold Silver Dial Diamond Bezel WB7073L1

If you have always loved the Cartier Tank, and have never been able to afford one, THE WATCHERY has some still available for up to 41% off the List Price. Incredible Prices for Incredible Cartier Icons. Wear a Tank and Feel the Difference.
The Watchery has Dozens of Name Brand 100% Genuine Luxury Watches with Serial Numbers for Unbelievably Reduced Prices. Check out the website and start saving NOW!

Tuesday, January 20, 2009

Diamond Gold Watches for Ladies

Diamond Gold Watches for Ladies Diamond Gold Watches for Ladies

Vulcain to present President Obama with Anniversary Heart Watch

Vulcain, a La Chaux-de-Fonds watch company since 1858, will continue its long standing tradition and award America's 44th , President Barack Obama, with its Anniversary Heart Watch. This Watch will be a custom made Anniversary Heart Model created to mark President's Obama inauguration, and the 150th Anniversary of Vulcain. To look at this watch is to see a watch fit for the President of the United States.

Within the timepiece's stately case is a 157 part Vulcain Cricket V-18, with a 15-20 second alarm complication. The alarm function is activated utilizing the top crown, and the distinctive alarm hand is located on the partially skeletonized dial, revealing portions of the moving gear trains that power the hands. With many skeletonized watches the readability of the hands is compromised by the constant movement; however, on this watch the beveled hour index markers are raised and the minute markers are located on the edge of the dial. The 42 mm wide case is attached to a Louisiana crocodile leather strap affixed with a buckle and deployment clasp.
The watch presented to President Obama will have a specially engraved case back. The watch will be available in steel or 18k rose gold, so it remains to be seen which one will be selected for presentation to President Obama. This watch will join Obama's Tag Heuer Series 1500 Divers Watch and the Chronograph watch -the Secret Service presented to him on August 4th, 2007 for his 46th birthday. To read more about President Obama's Watch click here





Vulcain's tradition began in 1953 when the White House Press Photographers' Association presented Harry S. Trumen (President from December 4th 1945 to January 1st, 1953) with a Vulcain Cricket. The Vulcain Cricket gained the reputation as the "President's Watch." Trumen loved the watch and donned it on many occasions. He particularly like the alarm-complication which reminded him of important engagements he had to attend.
U.S. President Eisenhower (January 20th , 1953 to January 20th, 1961) wore a Cricket before being elected president. President Lyndon Johnson presented the Cricket to more than 200 people. At a Geneva meeting for the United Nations President Johnson gave an order to buy up all the available Cricket's. The Cricket was more than a mere convenient accessory; it was a reliable companion. Bill Clinton received a Vulcain Cricket during his presidency.
What is it about the Vulcain Cricket?

As it is human nature to forget, this alarm function or reminder function was an important tool for man. It is interesting to note, the alarm function is older than the minute hand. Men's wristwatches became quite popular, thanks to Santos-Dumont, as peoples lives became more hectic in the fast paced modern world, they needed to be reminded of appointments. An alarm function was the perfect reminder; however, the wristwatch was quite small in comparable to a larger pocket watch and thus quite difficult to make an audible gong. An alarm function had three problems within a wristwatch case:
1) Audibility
2) Effecting Dust protection
3) Effecting Water resistance
... then in 1947, Vulcain presented the Vulcain Cricket. The Cricket was so loud it was impossible to miss the reminder. Robert Ditisheim turned to mother nature to resolve the alarm audibility dillema. Ever tried to fall asleep while a cricket is chirping its nightly song? Ever put the pillow over your ear to drown out the noise, but still heard its persistant resonance. AHH! Now that is the answer. If a tiny cricket could cause such a noise, than surely a wristwatch could do the same. Robert Ditsheim Incorporated a resonance-chamber like that of a cricket by fitting a two-part back to the watch case. The inner encloses the watch case and serves to generate the sound. A hammer strikes the watch-case which oscillates and produces the sound-waves. The outer case has a twofold function: First it permits the sound-generating inner-back to oscillate freely as it has no direct contact with the wearer's wrist. Second it forms a small space between the inner case back which serves as a resonance chamber. Although many Watch Companies have crafted mechanical minute repeaters, none is quite as loud as the Vulcain Cricket.

Monday, January 19, 2009

Watches for Valentines Day

Blancpain Women 'Saint-Valentin 2009' Time to be Romantic. Just in time for Valentines Day Blancpain has tenderly unveiled an exclusive edition of the 99 Flyback Chronographs. Crafted in soft pure colors of mother-of-pearl and white, Blancpain has succeeded in manufacturing the perfect watch for the perfect one. Rubies shaped as a heart frames the small seconds sub dial. As Blancpain has never produced a quartz movements (the company went into hibernation during the quartz sensation), the movement is a Blancpain F185 caliber with a a 40 hour power reserve.


Piaget Limelight Love Letter Timepiece

Where is the watch you say, well open the envelope and find out. Elegantly crafted from 18-Karat white gold, the rectangular case is an envelope. On the top triangular portion of the envelope flap, the eternal word "love" is engraved in romantic Victorian lettering. Lift the hinge lid accentuated with a cabochon ruby and the diamond set word "you" is displayed. The Watch is present behind the second hinge where its 56P quartz movement is working with precise determination. 130 round-brilliant cut demands adorn the watch. The Romantic look is completed with a finely grained satin strap and 18K white golf folding clasp. This watch will definitely draw an audible and quite jealous gasp from her friends.

Sunday, January 18, 2009

Elegant Ladies Gold and Diamond Watches

Gucci Watches: Nice and Elegant Ladies Gold and Diamond WatchesGucci Watches: Nice and Elegant Ladies Gold and Diamond Watches

Saturday, January 17, 2009

Despite economy, Franck Muller goes ahead with WPHH 2009

Franck Muller Aeternitas Version II Perpetual Calendar

Tomorrow, January 18th Franck Muller will open the doors on its 12th World Presentation of Haute Horlogerie, coinciding with the SIHH which opens its doors on January 19th. Watch customers, journalist and enthusiasts from around the globe will be able to visit both events.
The WPHH promises to be a spectacular event hosted in the grand Franck Muller Watchland Park. Watchland is located a few minutes from Geneva where the air is pure and the gently sloping terrain on the banks of Lake Geneva is the Village of Genthod, an idyllic setting for a Watch Company. In 1995, Frank Muller moved his headquarters to "les Amandoliers" - a neo-Gothic style manor house designed by famous architect, Edmond Fatio, and built in 1905. The manor house accomodates some of Frank Muller workshops and administrative headquarters. Two new buildings complimenting Edmond Fatio's architectural style as well as two additional structures, terraced gardens are part of Frank Muller's expansive Watchland.

Nine Franck Muller brands will be displayed at this year's WPHH:

Franck Muller, Frank Muller Jewerly, Pierre Kunz, ECW, Rodolphe, Barthelay, Backes & Strauss, Martin Braun and Pierre Michel Golay.

In addition 2009 will be a first for Frank Muller Watchland as it introduces an entire range of new mechanical movements made entirely within the FM group, from an idea to the finished product. A sneak peak at the complications in question include the new automatic FM movement for the column wheel chronograph 3210 CC AT and the automatic movements 2210 & 2211.

Friday, January 16, 2009

Gold and Diamond Watches for Ladies

Gold and Diamond Watches for LadiesThe Diamond Placed in the Center of this Ladies Watches Perfectly Shown up Nice Gold Watches

Star studded Piaget gets sporty!

Piaget has manufactured breathtaking watches that glint with glitz and glamor, but that did not stop them from creating a unmistakable sporty watch. The sportiest watch Piaget has ever manufactured to date. The Piaget Polo 45 Flyback Chronograph Watch.



The Piaget Polo 45 Flyback Chronograph is part of Paiget iconic & timeless Polo Collection, launched in 1979. This watch shakes off the pink gold from which its more formal counterpart - the Piaget Polo Chronograph GOA 32029 -is crafted. The new adrenalin charged model is manufactured from super resilient titanium as well as steel.
The strap is rubber for a secure comfortable fit in times of strenuous activity, and if the activity happens to be near water, the Piaget Polo 45 is water resistant to 100 meters. Its movement is the Piaget 880P self winding chronograph movement, Piaget's first chronograph movement. The movement was born out of exceptional watchmaking experience. This watchmaking marvel is equipped with a 30 minute fly back chronograph. This movement is quite useful as you do not need to stop it to be reset. In addition, a clearly labeled second time zone sub dial ,beneath the 9 o' clock position, indicates the time in 24 hour time. In this sporty edition the sub dials are clearly labeled.
For long arduous journeys of endurance, this watch is crafted with two barrels providing 52 hours of power reserve.

With the introduction of this watch, Piaget has taken a giant leap into the World of Luxury Sports Watches.

Thursday, January 15, 2009

How Hamilton Watch Company helps protect our Planet Earth.

Time is ticking on planet earth. Forest's are dwindling, trees being felled, deserts are encroaching on lush land at an alarming rate, extinction of plant, insect and animal life is rampant, some we have never even discovered. The world population is growing and our natural resources are shrinking.
Hamilton, an American Watch Company, in conjunction with Harrison Ford is contributing to conservation awareness.

In 2008, Hamilton unveiled a Khaki Conservation Watch with a highly precise Swiss automatic GMT movement which is viewable via the watches transparent case back which is embossed with the signature of a prolific American Actor, Harrison Ford, as well as the Conservation International Logo. The Khaki conservation is a 42 mm stainless steel watch and is part of the Hamilton Khaki Series. The watch time zones indicates locations of C1 projects - Conservation International projects in the worlds most volatile and threatened natural ecosystems from Suriname to South Africa, from Madagasgar to the Philippines. The watch has a rugged Safari look to it. Maybe it is the Beige new buck leather band which resembles the South African Karoo, a C1 hot spot, with its endless miles of beige bush and arid land.

Harison Ford, a long time Board member of Conservation International, expresses the urgency for conservation;


"Our health relies entirely on the vitality of our species on Earth. When we protect the places where the processes of life can flourish, we strengthen not only the future of medicine, agriculture and industry, but also the essential condition for peace and prosperity,"


A large portion of the proceeds for the sale of each watch , 4000 units were released, will go to the Conservation International Organization.
True to its mission the Watch is delivered in a corrugated recycled cardboard packaging.

The Watchery carries a large amount of precise Hamilton Watches at a savings of 76% off the List Price. Shop Now and Save!

Wednesday, January 14, 2009

Tuesday, January 13, 2009

How Santos-Dumont popularized the wristwatch for men.

Albert Santos-Dumont had the vision to fly, and was one of the early pioneers of flying. He was a celebrity of his time, flying amidst the wondrous upturned faces of the public. They wanted to be like him to dress like him, he was their icon, their superstar, and anything he wore was replicated by thousands... and so the wristwatch became popular.

Santos-Dumont was born on July 20th, 1873, in the Brazilian town of Palmira, the sixth of eight children. His father was French, an engineer and he owned a coffee plantation in the state of Sao Paulo. His father was known as the " Coffee King of Brazil" as he made a large fortune utilizing latest labor saving inventions of that time.

Santos-Dumont ,as a young child, looked up into the brilliant expansive view of the Brazilian sky and dreamed of flying. His father sustained an injury by falling from a horse and moved the family to Europe. Santos-Dumont who had always been fascinated with machinery bought himself an automobile and later studied physics. chemistry, mechanics and electricity.
Still his dream of flying persisted and he hired an experienced balloon pilot to take him on as a passenger, then he piloted the balloons himself, and then flew dirigible balloons (many people are more familiar with the German Zeppelin like that which docked atop the Empire State Building).
Santos-Dumont built and flew 11 dirigibles from 1898 and 1905. He would cruise along Paris boulevards at rooftop level, landing outside outdoor cafes for lunch.

He won the Deutsch de la Meurthe Prize by flying his "lighter than air"aircraft from Parc Saint Cloud to the Eifel Tower in less than thirty minutes, but it was the "heavier than air aircraft" that gained most of his attention. He flew an airplane he built, the 14-bis, on October 23, 1906, in front of a crowd of rapt spectators, 200 feet at a height of 10 feet above the ground. He was awarded the Archedeacon Prize in July 1906 as he was first aviator to fly more than 25 meters.

In 1904 while Santos-Dumont was celebrating his win of the Deutsch Price at the Maxim's Restaurant in Paris, he complained to his old friend ,Louis Cartier, about the difficulty of checking his pocket watch while trying to handle the controls of his aircraft. Santos-Dumont asked Louis Cartier to come up with a different way of checking the time whilst keeping both hands on the control. Louis Cartier and his master watchmaker ,Edmond Jaeger, brainstormed, and soon came up with the first prototype for a man's wristwatch. It was a watch on a leather strap with a buckle to be tied around the wrist. This was not the first time a wristwatch was invented, Patek Phillipe had created a wristwatch in 1868 for the Countess Koscowicz of Hungary, but Patek Phillipe creation was more of a style statement than the need for practicality.

After Santos-Dumont was presented with his wristwatch, he never flew without it, and it was with the Cartier wristwatch that Santos-Dumont, on November 12, 1906, used to confirm that he had broken his own personal record for flying 730 ft in twenty one seconds.

Santos-Dumont was nicknamed "le petit Santos" and the stylish of that time copied Santos-Dumont wardrobe from his high collared shirts to his singed Panama hat to his Cartier man's wristwatch. Santos-Dumont was indeed a trend setter, men are still very much wrist watch wearers; although they have done away with their high collared shirts and singed Panama hats.



Cartier Santos Dumont Mens' Manual Wind Watch Rose Gold Silver Dial on Brown Leather Strap W2006951

To honor Santos Dumont, Cartier has an entire Collection of wristwatches called Santos de Cartier. This collection includes Santos 100, Santos Dumont, and Santos Demoiselle for ladies. The striking square case provides a sense of complete equilibrium as well as practicality.

Wristwatches from immensely popular Santos de Cartier collection are available at THE WATCHERY, for 35% off the List Price. THE WATCHERY is your only stop for 100% genuine luxury wristwatches at incredibly low prices. Take advantage of the incredible deals and save.
Don't forget to check out the DEAL OF THE DAY - A new watch everyday where the watch of the day is further reduced to provide you with even greater savings.

Monday, January 12, 2009

The spirit of the Omega Speedmaster.

Since 1957, Omega Speedmaster has accompanied man on many missions from an inspiring six round trips to the moon, one Apollo-Soyuz test project to a future project aimed to take flight this year. A Speedmaster will take to the skies on board an entirely solar airplane. This solar impulse prototype with a wingspan like that of an airbus A340 and weighing only 1.5 tons will try to circumnavigate the earth solely utilizing solar energy to power of the aircraft. In great human accomplishments, Speedmaster is the timepiece to withstand the elements and witness the spirit of achievement.














It was with a Speedmaster strapped to his wrist ,Ralph Plaisted, a St. Paul, Minnesota insurance man and amateur explorer set out on Wednesday, February 21st, 1968 to be the first undisputed expedition to travel overland and stand on the North Pole. (Robert Peary claimed to be the first in 1909, although his claim is fraught with decades of skepticism). It took Ralph Plaisted and 3 fellow explorers, 44 days and 474 mile trek across the polar ice cap to arrive at the North Pole. They traveled by four gasoline powered snowmobiles with a horsepower of 16. The party spent a day at the Pole to allow a US Air force C135 weather reconnaissance plane to confirm their position and take pictures. It was Ralph Plaisted second attempt that was successful, his first in 1967, was a failure, as he was forced to turn back just 370 miles from the pole as a result of storms and open water.
His pioneering spirit was unstoppable and he tried again in 1968. Once asked why he would try the dangerous arctic journey a second time, Ralph Plaisted said,

" It's there and the challenge is ours. Even if we fail, we have more satisfaction than those who remain in the gray area - the warm house, the television set- of those who never try and can never know success or failure."

It is amazing to note that an Omega Speedmaster accompanied Ralph Plaisted on his frigid voyage to the North Pole. The Omega Speedmaster is still manufactured with the same attention to excellence. It is still in a class of its own. Each timepiece is manufactured over a 14 month period whereby all the 195 separate parts are carefully crafted. It takes 80 hand held operations to create the main plate for a single Speedmaster. Just like the pioneering spirit of those that surged forward and into the light, Omega Speedmaster has kept up with cutting-edge technology in terms of digitization and new man-made materials.
To own a Omega Speedmaster is to own a touch of humankind. It is with the Omega Speedmaster that man will finally step on the red dust of Mars and it is with the Omega Speedmaster that mankind's next greatest achievement will be documented in time.

Omega Speedmaster Date Chronograph Automatic Men's Watch Stainless Steel Black Dial 3210.52

Omega Speedmasters are available at THE WATCHERY for 33% off the List Price. The Watch is crafted for voyages of discovery and the strive to stretch man's survival to the limits. The hands and hour markers are luminous useful in the face of darkness. The movement is an automatic chronograph chronometer. To achieve the title of Chronometer, a watches movements has to undergo rigorous testing by the COSC (The Official Swiss Control Office for Chronometers) The movements are individually tested for 15 days, in 5 different positions at 3 different temperatures. The Watch has a power reserve of 44 hours to and scratch resistant sapphire crystal.

If ever you would like to embark on that voyage of a lifetime, take an Omega Speedmaster along, it will ensure your success.