I bet you are wondering what our discussion of "plastic soup" has to do with luxury watches. Good question!
IWC Schaffhausen, luxury watch company known for its collection of Pilot and Portuguese watches (available for reduced prices at THE WATCHERY), is concerned about the dwindling resources on our planet. IWC has partnered with a dedicated environmentalist, adventurer and developer of Adventure Ecology, David De Rothschild, on an endeavour to spread the word about global sustainable issues.
Knowing the world gets bored easily and a remarkable adventure is required to spark the interest of a jaded audience, David de Rothschild has come up with a brilliant plan. He is currently building Plastiki on San Fransisco Bay Pier 31. Plastiki is a 60 foot sea vessel or raft made entirely out of plastic soda bottles and other recycled materials. de Rothschild plans to navigate his vessel from San Fransisco to Sydney, over the great undulating waves of our very own "plastic soup".
The journey will begin any day now, as the final touches are being made to the "soda bottle boat."
In honor of this great expedition IWC is releasing a limited edition Ingenieur Automatic Mission Earth Edition "Adventure Ecology" Watch. The commemoration of the mission will be engraved on the back of the watch. The 46mm steel watch houses an in house 80110 calibre automatic movement. David de Rothschild will wear the IWC Ingenieur throughout his voyage.