The riveting Corum Ti-Bridge.

What do you think of the latest Corum creation? I think its pretty cool. It is the Ti-Bridge. The Ti-bridge is a charming timepiece sporting a Corum in-house movement - the CO 007. The movement is a hand wound mechanical baguetter movement with a frequency of 4Hz, 28,800 vibrations per hour and 21 jewels. Bridges are undoubtedly Corum's forte as Corum has an entire collection ,the Golden Bridge Collection, focused on the bridge. Although the idea has its similarities the movement is utterly different and quite revolutionary. Needless to say while the watch manufacturers are clambering to get a spot in the limelight with their cutting edge and unique timepieces, Corum has done quite well for itself. The Ti-Bridge is Corum's second in house Caliber which is heralding a new line of contemporary timepieces.

The bridges and plates are comprised of titanium, an incredibly strong light transition metal with exceptional corrosive resistance to sea water, chlorine and aqua regia (an extremely corrosive foaming yellow solution). In addition, the bridges are satin finished. The movement is crafted from grade 5 titanium as titanium is a tough material to work with and it is only grade 5 that can be polish-finished. The movement is secured within a curved tonneau-shaped case ,measuring 42.5 by 41.5mm, by a set of two titanium cross bars. These bars strengthen the structure of the watch as well as adding to the contemporary look. It reminds me of a loft apartment where the beams on the roof remain exposed. There is no dial as the hands are suspended above a Satin finished bridge engraved with the Corum name.

The hands are coated with Superluminova which enables one to view the time in the dark. The watch has a 72 hour power reserve an a 50 meter water resistance.

The Ti-Bridge is presented with a crocodile strap and a titanium-capped triple folding clasp. This unique watch is available in limited edition of only 750 pieces which will only be available in 2009.

Would you buy a fake watch?

Last week I wrote a blog lamenting the loss of my Cartier Tank. I am still terribly upset and my Cartier watch tan line is fading fast. I have irrevocable hope that my watch will turn up somewhere; however, I have come to terms with the fact that I still need to know the time. Time has not stopped since I have misplaced my watch, but marches on never the less. Now what if someone offered me a replica of my Cartier Tank, would I buy it? It might be tempting at first, but after feeling the watch case and running my hands over the inferior crystal, I would probably hand the watch back in disgust. I am not a fake. If I cannot have the real deal I would rather not have it at all. I would rather purchase a cheap real watch that does not hide behind the pretense of being an expensive timepiece. A fake watch is part and parcel of a fake persona. In my mind it actually is quite a good judge of character or lack thereof.

The Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry has unleashed a worldwide campaign against counterfeiters and the individuals who sell and purchase the products. It is an important campaign that is exceedingly important in the current economic downturn. Not everyone feels so strongly as I do about fake watches and thus the amount of fakes on the market has reached incredible proportions. Counterfeits and piracy range between 200 billion to 360 billion a year. The FHS (Federation of the Swiss Watch Industry) estimates 40 million fakes are manufactured each year generating a net profit of One Billion Dollars. Who is the one losing out? The genuine prestigious Swiss Watch Brands who pour Millions of dollars into research and development, manufacturing, marketing and customer satisfaction are suffering.



The fake watches are often manufactured using inferior materials which are most often not hypoallergenic and health and safety standards are disregarded. The watches are manufactured in regions where child labor is common place and the revenue fills the pockets of mafias, criminal organizations and terrorist groups.


If you are strapped for cash, you can purchase a 100% genuine watch with serial numbers THE WATCHERY is an excellent source whereby you can purchase 100% genuine watches for a fraction of the list price. Purchase a Genuine Corum Bubble for 75% off the list price or a Concord Delirium for 81% off the List Price. The Savings are mind blowing and you get the real deal. No one knows what you pay for a genuine brand name luxury watch, but they sure will know if you are wearing a replica.