Ride the Waves With Tissot Sailing Touch

The incentive for accurate time keeping stemmed from man's sea voyages where finding a precise timekeeping instrument was a matter of life and death. Man's struggle to determine longitude spanning four centuries, fueled the inventions of precise timekeepers. Timepieces which lost time, lost men at sea, as they were unable to calculate their location and wandered among invisible lines of longitude weaving in and out of degrees. The 1600's and 1700's were perilous. Fleets of ships' sent out by hungry sovereigns on world exploration and to trade silks and spices were unable to determine their location. Some found land, some were too late spilling their scurvy riddled sailers onto an unmarked shore, others wandered aimlessly 20 degrees off coarse, some sunk in dark unforgiving waters. On October 22, 1707, four British Men 'O War sank just off the Cornish Coast. 2000 men were lost. In 1714, The British Parliament , aggravated by this obviously needless catastrophe, passed the Longitude Act: A huge sum of money would be awarded to anyone who could invent a way to determine the precise longitude of a ship's location to within less than one degree. (R.Van Halem)

... 300 years later ...

TISSOT UNVEILS THE SAILING TOUCH

The Tissot Sailing Touch provides crucial weather information for seamen where rogue waves and squalls make sailing treacherous. A Tissot Sailing Touch is thus an extremely beneficial instrument for Functions unique to the Tissot Sailing Touch include an integrated histogram displaying the weather conditions of the previous six hours, as well as a barometer function for measuring relative air pressure. Another useful function for sailors is a calculator indicating the tides at the ports of destination. Simply touch the dial and all this information is available at ones fingertips.

Preparing for a regatta, then the Tissot Sailing Touch gives one definite advantage over the competition. The Tissot Sailing Touch is equipped with a countdown function via beeps and digital display for the crucial ten minutes prior to the race commencement. A host of other functions such as a function for measuring speed over a specified distance; compass; two alarms; two time-zones, a perpetual calender (accounts for leap years), and back lighting.

Click here to view Tissot Models over the years including the 2009 Tissot SEA-touch

Tissot is the official timekeeper of Nascar.

On February 15th, 1948, a new era in American Sport was born: Nascar (National Association for Stock Car Auto Racing), the fastest growing sport in America with over 75 million fans. In 2006 Tissot, the 150 year old swiss watchmaker was appointed the role of the official timekeeper of NASCAR and Official Watch of NASCAR.

Tissot introduced an entire collection of watches aptly named "NASCAR". These watches embody NASCAR with their sporty dials and bold colors. These watches represent the world of stock car racing; the revving sound of the engines careening round lap after lap of 500 miles at the Daytona 500, the smell of burning rubber, and the yells of the onlookers. The T-Touch Tissot Watch is one of the most popular models. The case is crafted from Titanium PVD. Its movement is E40.305 quartz. The unique aspect of this watch is in its touch driven technology . By touching on the crown and then on the touch sensitive screen the wearer can activate 8 different functions: An Altimeter in feet and meters; Chronograph -split and add time; Compass, Alarm, Thermometer ( in either Fahrenheit and Centigrade); Barometer; Date and time. The Touch Technology enables incredible ease of use, especially in tough terrains, hostile environments, or in competitive situations associated with the sports. Tissot has succeeded in combining a smooth elegant design with the pulsating energy of the speedway, and cutting-edge technology.

When it comes to racing, timing is everything. Tissot has a long history of timing speedway events like MotoGP and championship cycling. Tissot not only keeps time at the speedway, but also acknowledges the accomplishments of the drivers.

Tissot participated in NASCAR's Victory Lap last November , when NASCAR's top 10 drivers drove their stock cars through New York City's Times Square. After the Victory Lap, at the Hard Rock Café , Tissot awarded the top 10 NASCAR NEXTEL Cup Series drivers each with an engraved PRS516 NASCAR 2007 Limited Edition watch. Jimmie Johnson won ten races in 2007, he is the NEXTEL Cup Series champion for the second year in a row. Tissot started a new tradition by honoring him with a exclusive timepiece from Tissot. Jimmie Johnson was presented with a Bridgeport featuring an 18K Gold bezel, chronograph, and decorated rotor.