Ebel Brasilia at The Watchery

At first glance the Ebel Brasilia reminds one of femininity with undulating curves and gentle lines. As with all collections, I ask myself a couple of questions. Why the name? Why Brasilia? When was it launched? Why was it launched? From where comes the inspiration? Once I know these answers, I have a complete understanding of the watch. The Ebel Brasilia is something special. It is a new collection. It was launched at Basel World 2006, in Ebel's booth.

By 2006 Ebel had worked hard and succeeded in solidifying a strong foundation. Ebel had earned its title of "Architect of Time". Ebel cultivated its position ,in Ebel's words, "with boundless creativity guided by rigorous construction standards." Ebel was ready for something new and "new" appeared in two ways. Ebel introduced its stunning ambassador: Brazilian super model Gisele Bundchen and Ebel unveiled its elegant Ebel Brasilia collection. Ebel chose the name Brasilia after the capital city of Gisele's homeland - Brazil.

The Brasilia is a gorgeous watch with gracious curves and gentle contours which surround the wrist in rich soft hues of yellow gold and milky mother of pearl. Almost like the setting sun, illuminating the day in restful colors. The two Roman Numerals at the 12 'o clock and 6 o' clock position complete the look. The look is so utterly perfect that only can be the creation of an architect: An Architect of Time.

The Ebel Brasilia in all its curvaceous soft splendour is available at 54% off the List Price at The Watchery. By now you must know this is the watch for you loved one. It is not too late. The Ebel Brasilia s available in Mini (case width 23.7mm; case length 29.65mm) and Brasilia Lady (case width 27.8mm; case length 34 mm). The dial is protected by scratch resistant sapphire crystal.

The Ebel Brasilia is also available in styles for men. The Ebel Brasilia men is sleek and perfectly balanced. The Ebel Brasilia Mens' automatic Watch Chronograph pictured here is reduced by 58% off the list Price. Ebel has implemented the curved lines into this powerful timepiece creating a masterpiece of extraordinary equilibrium.

Don't forget to check out The Watchery "Deal of the Day" - Movado Elira

Cartier Roadster - The watch that makes the man.

I know three people who wear a Cartier Roadster:

A successful Real Estate Developer, in his 50's, a self made man, who never settles for anything less than the best. His desk and office furniture is custom made and he always has the Bloomberg Channel on. The streamlined picture- thin T.V screen hangs from a gold knob, perfectly matching the elegant cream, gold and cherry wood decor of his office. He wears a solid gold Roadster Chronograph with a date calender magnified at the 3 'o clock position, and this timepiece fits his image to perfection. Another watch on his hand would just look out of place.

The other guy I know wears a Stainless Steel Chronograph Roadster. He is 22, and the son of a wealthy diamond dealer. Sleek black hair, impeccable clothing and a relaxed friendly demeanor. He is slowly coming into his father's business. Very slowly. He does like fast sporty cars though. Last time I checked it was a black Mercedes AMG. His Stainless Steel Chronograph Roadster glints in the sun as he turns the wheel, shrieking around tree lined streets. His watch is him. I cannot picture him without his watch.

The last gentleman is the Manager of the Business Banking Section of our Bank in his mid thirties. He wears dark blue tailored suits with heavy white pin stripes and pointed shoes. He just had his first child and thus gave up his Porsche. He likes rock concerts and Season tickets and he likes the fact that his Roadster has three interchangeable straps. I noticed when he shakes hands, he extends his arm so that his Cartier Roadster is visible. His Roadster completes his image.

Cartier introduced Roadsters in 2001 for its 150th anniversary, and since then this particular watch collection has had astounding success. Cartier has even released a Roadster fragrance. The first men's fragrance release by Cartier in 8 years. The Roadster Timepiece is a sign of a successful confident man. The Roadster works for the wearer and all the elements of the timepiece are so finely integrated, these elements of the watch work for the Roadster.

Cartier's inspiration for the Roadster came from the world of luxury automobiles.
The Roadster is mechanical movement automatic winding Cartier Calibre 8510.
The hands of the Roadster are luminescent sword shaped black oxidized steel and the timepiece is water resistance to 100 meters. The crystal is scratch resistant sapphire.

I know this has been a tough year; however, your image cannot take a tumble. I have just rechecked the Roadster prices at the Watchery and the savings are incredible. You can still have the Roadster you want for a price you would have never dreamed possible. Well the Watchery has made it possible and I say, "Go for it!"

Huge Discounts on Popular Movado SE

"Since the beginning, each Movado Museum Watch design has been, and continues to be an artistic rendering of minimalism and modernity." Words spoken by Efraim Grinberg, CEO of Movado Group.

The Movado SE is no different other than the less than minimal use of the dot. This sporty rendition of the Movado Museum Watch utilizes Nathan George Horwitt dot throughout the bezel and the bracelet in concave high-polished splendor. Unveiled in 1981, this Sporty Movado Collection became one of the most popular and best selling Movado watches. The SE watches are now in their third incarnation. The bracelet is an exquisite blend of highly polished outer links and satin finished inner links. Each link is enhanced with a concave high polished dot for a shimmering brilliance. This watch is built in two sizes in steel with a high-polished bezel and a black, silver or mother-of-pearl museum dial.


The Watchery has a large selection of Movado SE Watches at exceptionally reduced prices. Take 40% off the striking Movado Mens Watch as shown above. The case and bracelet are brushed and polished steel. The single Museum dot shines at the 12 'o'clock position. This watch has water resistance to 30 meters. This watch emits a sophisticated modern look yet with a definite sporty feel.

For the rugged adventurer, Movado SE
is available with the Chronograph function. The dot motif is cleverly designed to enhance the rugged feel but still achieving a touch of desired elegance.











For the athletic women in your life, surprise her with a Women's Movado SE. She will absolutely love it. A perfect blend of color, style and functionality.

Visit our entire collection of Men and Women's Discount Movado Museum watches. The savings are unbelievable. Choose from a classic museum watch style or a more edgy fashion museum watch. Find the Museum Watch you have always wanted but never could afford. Now you can. All the watches 100% authentic with serial numbers. Movado Museum Watches never go out of style. Purchase a Watch from a Movado Museum Collection now and you will enjoy it forever.

Chopard Chronograph Mille Miglia Collection

One of Chopard's most popular collections is the Mille Miglia. The collection encompasses a large array of different styles. The watches are Automatic with a precision Chronograph and a Tachymeter. A Tachymeter is a scale on the bezel which gives the speed of a moving object, in conjunction with the second hand. A Tachymeter takes a value determined in less than a minute and converts it into miles per hour. Perfect if you needed to know your speed on a lengthy race like the Mille Miglia.
The Mille Miglia Collection is named after the Mille Miglia race or One Thousand Miles, originally an open-road endurance race which sped through some of Italy's most scenic landscapes, twenty four times from 1927 to 1957. The race was abruptly brought to an end when Alfonso de Portago blew a tire at high speed ,in a Ferrari, near Mantova. After the dust cleared Alfonso was killed and so were his navigator and 11 spectators. In 1982 the Mille Miglia endurance race was reinvented as a road rally rather than speeding cars on open roads. Now perfect timing is the essence, and competitors from around the world race their vintage cars dating from 1927 to 1957. It has become a meeting place for the rich and famous and passion driven individuals who wait all year to battle over 1,600 miles of exquisite Italian Roads. The Mille Miglia is widely known as "the most beautiful car race in the world" and Chopard , luxury watch brand, is the official timekeeper and one of the main sponsors.

In 1988 Chopard started its partnership with Mille Miglia and became the official time keeper. Chopard merged the world of car racing and timepieces with its powerful collection of sports watches, aptly labeled Mille Miglia. These precision sports watches are a representation of the world of car racing. The watches impart a integral sense of the road with its dials fashioned like the gauges of a race car. The black and red boldly stitched band, resemble the seats of the race cars.

The Watch Collections and the Name of Italy's One Thousand Mile race are perfectly synchronized in time.

The Watchery now has a large collection of Mille Miglia Chopard Watches.

You Worked hard! You deserve a Luxury Watch!

Labor day is this Monday, the first Monday in September. Labor Day is dedicated to all the working people. The contributions by the work force to the social and economic contributions of the United States.
You worked everyday , and you deserve to reward yourself. It is time to purchase a luxury watch. You will feel good about yourself, and you will be reminded of your achievements everyday.

Cartier has a vast collection of superb watches for all occasions.
The Cartier Roadster Chronograph Mens is the perfect watch for either office or leisure. The fluid shape of this watch has a subtle sporty feel about it, and the two tone band and bezel of gold and stainless steel eludes to a more formal setting.
The sleek bezel is screw down adding to the water resistance of 100 meters.
The Chronograph feature of this watch enables the wearer to determine intervals of time. In addition, the hidden folding clasp provides the utmost in watch wearing comfort.


The Cartier Santos Demoiselle Ladies Large 28k Rose Gold is a prime example of Cartier's exquisite style and elegant craftsmanship. Rose gold has many shades depending on the amount of copper. This shade of rose gold is the perfect compliment to the hand-picked diamonds encircling the watch face.

These watches can be purchased from the Watchery at a discounted price. The Watchery only sells 100% authentic watches with serial numbers intact. All on line transactions are secure. The Watchery is an accredited member of the Better Business Bureau.

There is no better time to buy a Luxury Watch.

Omega Ambassader swimmer Michael Phelps Wins 8 Gold Medals.

Micheal Phelps, an Ambassador for Omega Luxury Watches has torpedoed into the History Books by winning a remarkable 8 gold medals. Micheal Phelps an Omega Ambassodor. Michael Phelps has made history, winning an amazing 8 medals. He won the "100 meter Butterfly" by a mere 100th of a second, beating Milorad Cavic. A second in time seems so minuscule, but to be able to measure time in 100th of a second, and to name a winner that is accuracy. That is Omega. Micheal Phelps set seven world records, and beat one Olympic record. Micheal Phelps swims laps in seconds, and it is quite fitting that he has a line of Omega Watches in his name.

The selection includes: Seamaster Planet Ocean Chronometer.
Water resistance: 600-2000 meters.
Movement: Caliber - Omega 2500
Self Winding Chronometer
Co-Axiel escapement movement
48 Hour power reserve.

Domed scratch-resistant Sapphire Crystal, Stainless Steel Case and black dial.



Seamaster Planet Orange Chrono- No doubt about it, this is a swimmers watch.
A calibre Omega 3313. This watch sports a Chronograph feature. A feature that is an essential for serious swimmers. It allows you to precisely time yourself in the pool. The Chronograph is a self-winding movement with column wheel mechanism as well as Co-Axial Escapement for precision stability and durability of the movement. The Watch is crafted with a free sprung balance, including date, hour, minute and continuous small seconds hands, central chronograph hand.

Water resistance of 600-2000 meters. Domed Scratch Resistant Sapphire Crystal. Power Reserve: 52 Hours.



The Seamaster Apnea with Caliber: Omega 3601. This watch is a self-winding chronograph with Free diving timing display for a 14 minutes dive. Water Resistance 300-1000 meters.








The Seamaster Apnea is protected with an anti-reflective Scratch-resistant sapphire crystal. Self winding Chronograph with free timing diving display for 14 minute dive.

A perfect selection of swim watches that do not have to be left poolside, and which carry the name of the greatest swimmer whose stunning victories are still roaring in the ears of all.

My Luxury Watch is COSC Certified. What does that mean?

The Contrôle Officiel Suisse des Chronomètres or COSC (The Official Swiss Control Office for Chronometers) reported record figures for 2007. The number of certificates registered in 2007 was up 13.3 per cent from 2006 making that a total number of 1,538,676 registrations.

The top three companies applying for registration were Rolex with 728,255 certificates, Omega with 341,161 and Breitling with 222,650.

Who is the COSC? C.O.S.C. was founded as it is currently known in 1973. It is a Swiss non-profit organization that tests Swiss-made chronometers.

Who founded COSC? COSC was founded by five watchmaking regions of Switzerland: Bern, Geneva, Neuchatel, Solothurn and Vaud, in conjunction with the Federation of the Swiss Watch Industry (FHS). It includes the laboratories/ observatories that were created independantly of each other from the late 1800's.

What is the role of COSC? COSC tests the movements of timepieces submitted by individual watch manufacturers to be granted the status of chronometer.

Where is COSC located? COSC have testing laboratories in three different locations: Biel/Bienne, Geneva and Le Locle. The Laboratories in Geneva and Biel are almost completely dedicated to testing Rolex movements.

Which movements calibres obtain most of the COSC certificates? The Rolex 3135 (since 1988) variations of which are 3155,3175,3185,4130; Rolex 2235; the ETA 2892A2, and its variants; Valjoux 7750. Each of these movements operate at 28,800 beats per hour.

Bretling claims that all its watches that have been manufactured since 2000 are COSC certified, Rolex and Omega watches have a large selection of their watches which are COSC certified.

How can you tell if a watch is COSC certified ? A Certified Chronometer has a serial number engraved on its movement and a certification number provided by the COSC.

What are the testing criteria for a chronometer? Testing criteria are based on ISO 3159 which defines a wrist chronometer with spring-balance oscillator. Only movements that meet the precision criteria are provided with an official chronometer certificate.

How is the watch tested? Actually only the uncased movements are tested, not the entire watch. The movements are individually tested for 15 days, in 5 different positions at 3 different temperatures. The movements are fitted with a seconds hand. The automatic winding movement is disengaged for the test. Daily measurements are made with the assistance of a camera. Once these measurements have been obtained, 7 criteria are calculated, each of which must meet the syandards of the COSC.

I know that these criteria are solely for mechanical watches. What about quartz watches? Currently there are no ISO standards for quartz timepieces, but COSC has developed its own standard for testing quartz chronometer with eight eliminatory criteria.

How difficult is it for a watch to become an Official COSC Certified Chronometer? Well judging from the fact that only 3% of the entire swiss watch production is COSC Certified, exceptionally difficult. This percentage only accentuates the fact of the outstanding nature of the chronometer. Inorder to receive the chronometer certificate, a movement must be crafted from the highest quality components, and be crafted with special care, by the finest watchmakers and timers during assembly.

Which are some of the high-end brands submit their movements to the COSC? Invicta, Bauem & Mercier, Breitling, Chopard, Ebel, Girard-Perregaux, Omega, Patek Phillipe, Rolex, Tag Heuer, Ulysse Nardin, Vacheron Constantin and Zenith.

Which are some of the high-end brands do not submit their movement to the COSC? Audemars Piguet, Breguet, IWC, Jaeger-LeCoultre, A. Lange & Sohne and Piaget.

My Watch has a Chronograph, does that mean it is a Chronometer? NO! Chronograph and Chronometer are two completely different terms used in association with a timepiece.

A "Chronograph" is a timepiece that is fitted with an additional mechanism that may be set in motion by knobs to enable the measurement of the duration of an event.

A "chronometer" is a high-precision watch capable of displaying the seconds and housing a movement that has been tested over several days, in different positions and at different temperatures, by an official neutral body (COSC).
Each movement is individually measured. Any watch with the denomination "chronometer" is provided with a certified movement.

The perfect accuracy of a chronometer can be destroyed with rough handling and little maintenance

There is an ongoing debate, by watch enthusiasts whether the COSC Certification is a significant test or simply a marketing gimmick? A watch maker proposing to submit a movement for COSC testing, they add additional jeweling (i.e. to the barrel) and superior quality "assortment" parts - better quality hairspring, mainsprings, balance wheels, regulators and so on). The aim is to obtain the highly regarded COSC Chronometer Certification. Alternatively, many watch enthusiasts believe that with today's innovations utilized in watch making, most high-end, good quality movements are capable of being adjusted and timed so that they will fall between the COSC criteria of -4/+6 average daily rate. Movements that are presented are more likely than not, presented with better quality parts, and as a result may be less likely to maintain better timekeeping rates over longer periods.

Omega is preparing for the Olympic Games Beijing 2008.

Just 7 days to go until the Olympic Games in Beijing are off to a running start. With a mind-blowing 205 nations competing in 28 sports, this year's games will be non-stop nail-biting, record breaking excitement. From the first pulsating second of the first game, OMEGA will be there, providing the official timekeeping and data-handling for the Olympic games. Omega will maintain a prolific presence, time-keeping and data- handling for 28 different sports at 37 venues. Omega will provide 450 on-site professionals, an incredible 420 tons of cutting edge equipment including 70 public scoreboards, 105 miles of cables and optical fibre, 65 TV generators and state-of-the-art time-keeping and data-handling technology. Omega's equipment is specifically adapted to the requirements of each sports.

Omega is continuing its long standing tradition of time-keeping at the Olympic Games. Since the Olympic games in Los Angeles 1932 where Omega kept time using its chronographs and stop-watches developed by its subsidiary Lemania.

Two commemorate the Olympic games in Beijing, Omega is launching two of the finest collections: the timeless and the Special Collections. The timeless Collection contains a precision chronograph which is reminiscent of the chronograph used in the 1932 Los Angeles Olympic games. 6 of the models in this collection have Arabic numbers , the red Omega name and logo, found on earlier models. The collection maintains its incredible feature found in earlier models" five interlocking Olympic rings in the blue, yellow, black, green and red mounted on the counterweights of the central chronograph second hand. This collection of watches is a icon of exceptional innovation and craftsmanship to provide decades of precision instruments for the Olympic Games.

Only a couple more days and the games will begin. Rest assured, Omega will be there, monitoring fractions of a second.

LET THE GAMES BEGIN