Thursday, March 26, 2009

BaselWorld 2009 is open today.

The wait is finally over. Basel world 2009 is open today in Switzerland. Basel world is the largest the largest annual fare for the watch industry. 2087 exhibitors are displaying their latest and innovative collections. Months of intense planning and painstaking preparation has finally come to an end, and the day of unveiling is at hand.

Omega is unveiling its new Omega Planet Ocean Jewelry with brand ambassador Nicole Kidman.

Corum is unveiling a new titanium addition to its Golden Bridge Collection limited edition of 188 pieces.

Rado unveils a True Chronograph Platinum Matt watch. The ceramic case is the hue of platinum with a matt look, a result of a sophisticated coating technique. The ceramic absorbs the light and gets deep grey-brown shades.

Eterna Contessa watches is another awesome collection. A collection exuding elegance and beauty.

These are just a few of the new timepieces on display at Baselworld today. The show runs for the next 7 days with companies from 45 different countries. Over 100,000 are expected to visit the show as well as almost 3000 journalists from 70 different countries. Wholesalers, retailers and watch enthusiasts are drawn to the show to network and make valuable business connections. Spanning 160,000 square miles of exhibition area, this watch and jewelry exhibition is a massive event. This is a chance to meet the CEO's of companies in person, to discuss the latest trends in watch manufacturing and fashion. In the struggling economic backdrop, Basel world is crucial to boost the global economy and elevate hopes for the the horological industry.