The Image of a Cartier Santos.

Cartier Santos de Cartier Galbee XL Mens Automatic Watch Stainless Steel Silver Dial W20098D6

A gentleman strode into the office today wearing a Cartier Santos. Although, he was a complete stranger, he immediately gained my respect. He was a man of substance. He was wearing a Cartier Santos.

Sound's ridiculous. Well it is human nature: Observers tend to respond positively to those who are more attractive and polished than to those who are disheveled an unattractive. It is a fact, with solid empirical evidence.

Another thesis is that first impressions are made astonishingly quickly. In a study by Todorov et al. (2005) indicated that ratings of competence, after a mere one-second exposure to faces of political candidates, were significant predictors of election results. In 2006 another study by Willis and Todorov had participants rate actors after only one-tenth of a second exposure to their faces. (Ref: Social Psychology - Baron, Branscombe and Byrne).

Cartier Santos 100 XL Mens Watch Automatic Two Tone Silver Dial on Brown Leather Strap W20072X7

Your overall image is exceedingly important to the way you want to be viewed, and the watch you wear is included in that image. Do you want to be viewed as a Cartier person with class, distinction and character (all which are summed up by the observer in a fraction of a second) or do you want to be viewed as a $10.00 digital watch kind of guy who just happened to find the perfect watch on a revolving rack near the checkout line of the local supermarket?

In this economic environment it is crucial to maintain a solid image; although it may be exceedingly challenging. However at THE WATCHERY we have made that easier for you. You can keep or even improve your image by purchasing a name brand watch at rock bottom prices. Purchase a sleek Concord La Scala for 70% off the list price or a Audemars Piguet Royal Oak (the height of style) for 44% off the list price. By purchasing a new watch at our low price, and wearing it to your next meeting or job interview, you will feel good about yourself. You will feel more confident and more worthy of respect. Those feelings will bask your image in an invisible glow which will be felt by the observers and add that critical first impression.

About an hour later, glanced at his Cartier Santos, shook hands and got up to leave. His Cartier Santos glinted under the overhead fluorescent lights as he walked towards the door. The Cartier Santos had completed his image. An image that is formed in the observer's mind in one-tenth of a second.

A Cartier luxury watch is for life!

I was attending a dinner party, when I was placed next to a friend of mine whom I hadn't seen in years, after the initial excited outbursts of, "How are you?" and "You haven't changed a bit", I looked at her watch.

"A Cartier Tank!" I said in an instant, "I love it!" She then looked a bit embarrassed and said, "Oh I have had this watch for years, and I have never even thought of buying a new one.,"

"No! That's great?" I said

"I really should get one for exercising and stuff, but I wear this one all the time." she said

"No!" I said "A Cartier watch is for life." Then I went on and explained to her the importance of bringing in the watch for service once every three years.

A Cartier timepiece becomes unified with a person's image and is an investment to ones self. The Cartier's blued hands elegantly gesture towards the signature Cartier Roman Numerals.

The Watchery has a huge selection of Cartier Watches. Time as a concept is infinite, unfortunately mine is limited, and so I have chosen a select few Cartier watches to mention; although, I would have gladly chosen them all.

Cartier Roadster Ladies' Watch Stainlesss Steel Pink Dial W62017V3

The Roadster is usually associated with a men's watch; however, the women's Roadsters are just as appealing.

Cartier Ballon Bleu Unisex Watch Automatic 18K Yellow Gold Silver Dial on Brown Leather Strap W6900356

The Ballon Bleu has always provided me with a sense of mystery and passion. It could be something to do with the crown set with the blue Sapphire Cabochon or the slightly displaced 3 'o'clock dial marker. The Cartier Ballon Bleu can be yours for 25% of the List Price at THE WATCHERY.

Cartier Santos Dumont Ladies' Watch 18K Rose Gold Silver Dial Diamond Bezel on Brown Leather Strap WH100351

Santos Dumont was a great pioneer in flight and a icon for style; however, just one thing irritated him to no end. He had great difficulty reading his pocket watch ,midair, while trying to maneuver his plane. In 1904, he complained to Louis Cartier about his pocket watch problems. Louis Cartier and his master watchmaker ,Edmond Jaeger, brainstormed, and soon came up with the first prototype for a man's wristwatch. It was a watch on a leather strap with a buckle to be tied around the wrist. From then on Santos Dumont wore his wristwatch which became all the rage. Cartier has a number of collections dedicated to the pioneer of flight who popularized the wrist watch. These collections are available at the Watchery for up to 35% off.

Cartier Pasha Seatimer Men's Watch Automatic Stainless Steel Black Dial W31077M7

Cartier excels in stylish Sporty Men's Watches. The Cartier Pasha Seatimer is available at THE WATCHERY for 37% off the List Price.

Update your image and purchase a 100% genuine Cartier Timepiece. The Watchery has a large selection of Cartier Watches for a fraction of the list price. When one spots a Cartier on the wrist of another, one knows the other has distinction and taste. It is not just anyone who wears a Cartier.

Cartier unveils a unique skeleton watch

The Cartier Santos 100 Squelette Watch was unveiled at the SIHH 2009. It is a watch unlike the other. Cartier broke watch boundries and delivered and icon. Cartier brings skeleton to a whole new dimension. The skeleton dial and Roman Numerals are integrated in the very framework of the watch.

The watch is cased in Palledium. Palledium is a rare metal. It has a lustrous sivery-white appearance. Palledium is part of a group known as platinum group metals (PGMs) which includes other elements such as platinum, rhodium, ruthenium, iridium and osmium. These metals share commen chemical properties; however, Palledium has the lowest melting point and is the least dense. It is an excellent material for a watch case as it is incredibly tarnish resistant, resistant to chemical erosion and intense heat.

The Palledium case is 46.5mm x 55mm. The entire movement is visible. Every part is finished and polished to perfection.

The Santos 100 is equipped with the 9611 MC skeleton movement manufactured exclusively by Cartier. This movement is designed for a complete visual thrill whereby nothing is hidden behind a well placed dial. There is no dial to display the time, but the movement itself so the movement becomes the display. The watch is manually wound as an automatic movement will conceal part of the watch. The fascinating aspect of this movement is that its very shape has been designed to include bridges shaped as large Roman Numerals and to utilize the entire space the Palledium case provides. As you can see the watch has two barrels, thus the 9611 MC caliber can reserve sufficient energy for 72 hours. The balance wheel can be seen pulsating at the 7:30 position.

The Santos Watch is named after Santos Dumont who required a watch that could be viewed with convenience while he was flying his plane. Click here to read this truly fascinating story of Santos Dumont and how he popularized the wrist watch.