Tag Heuer adds diamonds to its Meridiist

Not quite a luxury watch, but it is truly a vision. I have blogged a couple times about the Tag Heuer Meridiist. The Meridiist mobile phone seemed to have caused quite a stir among phone and watch enthusiasts alike, especially since the Meridiist was the first phone made exclusively by a watch company. Ulysee Nardin followed suit with its intriguing cellphone.
Tag Heuer has now embedded diamonds in the Meridiist's sharp edges bringing chic to an entirely new level. This Meridiist Diamant will probably cost somewhere in the range of $15,000 to $30,000. The phone will be available in two glittering styles: The Meridiist Diamant adorned with 208 diamonds or a dazzling 1232 diamonds.

Placing glittering diamonds on modern technology is an interesting concept based on the sudden whims of those who have a few extra thousands to spare and who are not purchasing the phone as an investment. The Meridiist Diamant does make quite a spectacular gift from a gentleman to his lady friend.

The Meridiist Diamant is a fashion statement as cellphones are the latest part of our wardrobe. On the other hand I would much rather spend my money on a luxury watch and hang on to my Blackberry.

I lost my luxury watch!

As per the charming weather reporter on NBC, the day was supposed to be lovely. Sunny and 70 degrees. Who could ask for more? It was a lovely day until I lost my Cartier Tank.

I have searched high and low. I have upturned countless trash cans, even the neighbours trash, with their amazed permission of course. I rifled through fish skeletons and apple peels. I upturned empty boxes of Honey Nut Cheerios and Corn Flakes. I shook smelly open cans of tuna, until I was absolutely sure my Cartier Tank was not in the trash. I even jumped into my car to race to the city dump, until the ones closest to me explained that it may not be a good idea. My house looks like it has been ransacked. I did it. Every drawer has been opened and every closet in disarray. Oh I have a clean-up job when I get back to my senses, but not now. Now I have to find my Cartier Tank. I cannot remember the last time I saw it. But I know it is not on my wrist where it should be, and I know it has been on my wrist year in and year out. I cannot bare the thought of parting with it. It seems like a large crack has appeared in that part which I view my self, who I am. Oh I know this sounds like psychological drib drab, and truly if the watch was sitting in supreme comfort on my wrist I would have rolled my eyes too.

But losing the watch has rattled me to no end, and it is upon losing the watch that I realise the extreme connection I have. It will turn up. I know it will.

Now when one shops for a luxury watch it is so much more than merely shopping for a pair of shoes or a shirt. A luxury watch is meant for life, and it is made for life. Companies like Cartier, Audemars Piaget, Vacheron Constantin, Ebel, Tag Heuer, IWC,Concord, Patek Philippe and so many others have this intrinsic knowledge. Every watch they carefully design and craft ,and eventually after much scrutiny release to the consumer, will become part of the identity of the purchaser.

To purchase the perfect watch takes much consideration and thought, and THE WATCHERY can help you. At THE WATCHERY you can narrow your search down by numerous criteria. You can search by Company, Material, Cost, Band Color, Dial Color and so much more. You can find the perfect watch. The watch that will become part of who you, how people perceive you and how you perceive yourself.

I understand the connection one has with ones watch fully now, as I fear my watch is lost. Every space and nook I look into, and every shelf I walk past, I scan, hoping I missed something, and hoping my watch will appear. On second thought I haven't looked in the second bedroom behind the "How to Organize your life" stack of books.

This blog is a Luxury Watch Treasure Trove.

In case you were confused by the word "Luxury" this watch will re clarify the concept. Chopard (Founded in 1860) sells a Super Ice Cube Luxury Watch. Retail $1,130,620. Take your Tourbillons - give me diamonds - lots and lots. 66.16 carats of diamonds including 1,897 brilliants, 288 trapeze-cuts, and a center case glimmering with 16 squares. The watch is subtly pretentious and overtly glamorous. Chopard offers over fifty variations on the "Ice Cube" from black diamonds to pastel sapphires to rubies. Chopard is renowned for its incredible "gem sense" in that every hand picked gem is placed on the watch in perfect harmony and balance.
This next watch is a Blancpain 1735 - Blancpain was founded in 1735 and this watch was named for the year. At first glance this Luxury Watch worth about One Million Dollars seems quite humble; however this watch has 6 individual complications. Two more than necessary to qualify as a "Grand Complication". The 6 Complications are compacted in an ultra slim 42 mm case which in itself can almost be deemed a complication. The Blancpain 1735 is equipped with:
a) A Perpetual Calander making allowances for different lengths of month as well as leap years till the year 2100.
b) Split-second chronograph or "rattrapante" which has two second hands, one of which can be blocked with a special dial train lever to indicate an intermediate time while the other continues to run. When released, the split-seconds hand jumps ahead to the position of the other second hand.
c)Minute repeater which has a striking mechanism with hammers and gongs for sounding the hours or quarter hours at the will of the wearer. The wearer pushes a slide which winds the spring. Most Repeaters use two different gongs to signal hours (low tone), quarters hours (high and low tones in succession), and minutes (high tone).
d) Tourbillon - said to compensate for the interference of gravity on the watch thus improving the watches accuracy, From the French word "whirlwind", in the Tourbillon the entire escapement escapement is mounted on a epicyclic train in a cage and rotated completely on its axis over a regular period of time, usually once a minute. A tourbillon is valued more for its superb horological craftsmanship than its actual functional abilities.
e) Moon-phase minder which displays the phases of the moon.

The streamlined case encapsulates 740 components that takes eight to ten months to build. This timepiece collection is limited to 30 watches. Crocodile Strap and 80 hour power reserve, what more could you ask for.
Hublot does everything big. The materials under the diamonds are invisible giving a perfect shimmer to the watch. The "Big Bang Chronograph" with a heart throbbing tourbillon is worth One Million Dollars.

The following three watches have yet to be priced, but my guess is it is going to be quite high and they add quite nicely to my treasure trove of watches blog.

This sleek bracelet is more bracelet than watch but since it is a Jaeger-LeCoultre creation the tiny watch nestled between the gleaming squares is a mechanical masterpiece of fine watch craftmanship. No price quoted as of yet for this Joaillerie 101 Manchette stunning timepiece.
This watch is the Tag Heuer Fantasy where for the first time the diamonds tell the time. There is no one other than Tag Heuer themselves to explain how this marvelous space age watch operates:

This luxury watch set with 879 Top Wesselton (5.8 carats) VS/SI (1.1 mm), full-cut, diamonds hides a surprising innovation: the digital display through the diamonds. 54 of the 879 diamonds have been cut in a revolutionary way to provide a very high-definition concentration of the light emitted by 54 LEDs (light emitting diodes) that display the time in glowing red. The red is echoed in the satin strap that gives a warm and silky look contrasting with the brilliance of the multiple diamonds.

There you have it and the price is inestimable as only three of these watches have been crafted. Quite mind-boggling that a creation like this has been limited to but three.
Diamond Rotolog Watch. Crafted by Watch Manufacturer Nixon. Interesting no doubt. I kind of cannot wrap my mind around it. This watch is studded with 1,851 diamonds - 764 full cut white diamonds while the remaining ones are full cut black diamonds, bringing the total number of carats to 9.25 carats.By this time I expect you to be salivating at the sight of all these luxurious items. I was going to sign off but Corum's Classical Billionaire Tourbillon kept on surfacing above my subconscious. Retailing at around a Million Dollars - Okay $998,000. A spectacular time-piece with a white gold case set with baguette diamond bezel, transparent dial and a stunningly blue alligator strap. The watch is a manual winding tourbillon with sapphire bridges. A 90 day power reserve with a 2007 limited production of 10 pieces.

A watch like this comes up for sale only once in a lifetime like a fleeting comet. The Girard-Perregaux Opera One. This luxury timepiece has no dial hiding the craftsmanship. The watch has three bridges, a tourbillon and a minute repeater sounding a Westminster Chime.

Imagine wearing one of these beauties on your wrist.

Which watch will Obama wear to the White House? Tag Heuer?

Now that Obama has been elected the 44th President of the United States, people want to know what is it that made Obama succeed in his victory. Is it his magnetic charisma or his ability to convey his policies in an articulate manner? Is it his policies of change that won over the younger generation or is it his image?

Obama's clean-cut polished image definitely made an impression and a definite part of his image was his watch.
After much early speculation it was later confirmed what watch Obama wore on the campaign trail. The watch in question was most definitely a Tag Heuer Series 1500 Two-Tone Diver. Here Obama is in the photo above campaigning in New Hampshire with his Tag Heuer Divers Watch.

I found the same watch for sale on Ebay except with a two tone bracelet. Obama's Watch has a brown leather band. Obama seemed to have gotten the watch sometime in 1991 or 1992 and wore it for the next 15 years. A long time to wear a single watch which says something about Obama and about a Tag Heuer Watch. His Tag Heuer Watch accompanied him on the most incredible journey to the most coveted position in the entire United States, and being that Obama is but 47 years old and will be when he begins his presidency, the passage of time that was displayed on his watch, was used by Obama wisely. Very wisely.

Info about the Tag Heuer Series 1500 Divers Watch:
In 1991, Tag Heuer introduced the Series 1500 as "professional sports watches" and "first and foremost functional pieces of diving equipment"

1. The Watch was available in three sizes.
2. The Series was discontinued in 1998. (Maybe with all this hype - Tag Heuer should rethink the series)
3. In 1991 Obama's watch would have cost $575.00
4. Distinguishing features are the raised triangles on the bezel with a triangle displaying a single dot above the 12 'o'clock position.
5. 

Okay! Now I know what you thinking. You thinking that I have gotten this post all wrong. All the latest pictures have Obama wearing a large faced dark watch with white hour markers and black leather strap. For Obama's 46th birthday, on August 4, 2007, he received a gift from the Secret Service Agents who were protecting him on his Presidential Campaign - a large, black-dialed chronograph bearing the shield of the Secret Service. This watch is only available for Secret Service employees at their Secret Service Store located at their Headquarters in DC. Manufactured by Jorg Gray, the Chronograph sports a tri-compax design (24 hour indicator at the 3 'o'clock position, seconds at the 6 'o'clock position and chronograph minutes at the 9 'o'clock position) A quick set date is located at the 4:30 position. Markers and hands are luminous.

So as Barack Obama heads to the White House on the first day of his presidency, what watch will he wear? Will it be his trusty Tag Heuer who has kept time for him year in and year out? Or will it be his birthday present from the Secret Service? Or will it be a new ultra expensive watch given to him by some head of state? I have a hunch it will be the Tag Heuer. Just a hunch.

Tag Heuer joins the most exclusive Swiss Watchmaking Club.

Tag Heuer, a popular luxury watch company, joined "The Fondation de la Haute Horlogerie" or the "FHH" on October 1st, 2008. The FHH was established in 2005 in Geneva because of the rapid increase in watch making brands as well as the products that are created. Countless brands are releasing fine watch creations. FHH has taken on the role of providing information and guidance from the watch making specialists to the press as there has been an increasing interest from the media and the public.
The FHH is a modern Foundation which for the most part utilizes the Internet for the release of information.
In addition the FHH recognizes Luxury Watches have evolved from a "social aspiration" into a "cultural aspiration"
The FHH focuses its primary attention on information and training in Horology.

Tag Heuer in its absolute commitment to unwavering precision and its unrelenting strive for innovation become a member of FHH.


As part of the association, Tag Heuer is currently displaying the Grand Carrera Calibre 8 RS Grande Data GMT at the Munich Time (a Watch Fair) which started on October 31st and ended yesterday. Tag Heuer will showcase the Grand Carrera Calibre 8 RS Grande GMT a second time at Salon Belles Montres in Paris which runs from November 28-30. This precision timepiece is part of the Grand Carrera series of 2007, an unequivocal
testament to Tag Heuer's craftsmanship and expertize.

Tag Heuer Formula 1 Watches

Tag Heuer Formula 1

Watch This video about the formula one series

Designed with the assistance of world class Formula 1 racecar driver Fernando Alonso, the new Tag Heuer Formula 1 series is a reflection of his laidback, athletic image. Alonso holds two back-to-back World Driver Championship titles and truly understands the importance of keeping good time, strength and agility.

Read more about the Elements of the Tag Heuer Formula 1

The constant quest to measure time. Luxury Watch Makers strive to impress.

For centuries, great minds sought to create instruments to measure the passage of time. The oldest, of which, is the sundial dating back to 1500 BC. Earlier than that, men looked at the sun and stars , and the glowing horizon to determine time. The main problem was the driving force - the everlasting constant characterizing time. Weights were use prior to the 1600's, but unless one was thinking of opening up the earliest "Crunch" chain, then this was not the option. Weights were heavy and bulky. Henlein was our first glimmer of hope, he received 15 florins for his gilt musk-apple with a watch in 1524. Thanks to Henlein, the door opened, and innovations and advancements in watch making increased.
At first, the watch movements were made of steel, and then brass. These watches had straight verge movements with no balance springs. They were quite inaccurate "to put it mildly", and had only an hour hand. In addition, they were quite a handful having to be wound twice a day. However, they were the stepping stone to the precise "to the 10,000th of a second determined by the Tag Heuer time-keeping of today.

The movement and the display of the following centuries of watches were quite similar. The watch face, with the traditional hour, minute and second hands, rotating round a central axis and indicating the time on the circumference of the watch face.

A new wave of telling time has infiltrated the watch market, unique and ingenious ideas, confusing our earlier Kindergarten knowledge. Scrap the idea of Ms Hobbs standing before the the class in her sunny yellow dress dappled with tulips, holding a large poster of the watch face with bold red hands.

Now, look at this watch...


The Urwerk UR-202 series. A different way to tell the time. Confusing at first, but once one gets used to the idea, it actual is more simple than the traditional watch face. In the center of the watch is telescopic minute hands which operate through the center of the revolving and orbiting hour satellites. (Kind of like the planets revolving around the sun, spinning on there own axis- I wonder if Felix Baumgartner and Martin Frei had such galactic thoughts when designing this watch- I have no doubt) The telescopic hands adjust their length to follow three vectors marking the minutes. The dial is large and easy to read , and since the telescopic hands retract, the size of the case is minimized to provide the wearer with absolute comfort. In addition, this unique watch houses an innovative new winding system regulated by compressing air utilizing miniature turbines. This watch is a re-invention of an old concept.

Another unique watch created by Urwerk, is the 103 collection. Within this collection is the Titanium Aluminium Nitride Urwerk, this TiLAN coating, is the hardest know material known to the World of Watches. This coating , only 4 microns thick, increases the resistance of the underlying metal to scratches, oxidation, shocks and even acids. The coating turns the watch a burnt plum color which is quite appealing. The time display is unique to the 102 collection; however,I think, not as effective as the 202 series.

These watches , although, available in the present, hold a hint of taste to the future.

Tag Heuer picks up the phone

For the first time in the history , Tag Heuer is entering the world of communication. The Meridiist.
Tag Heuer is scheduled to release its Meridiist Cell phone in September. Tag Heuer has applied its excellence in luxury watch craftsmanship to the Meridiist.

The Meridiist is swiss engineered and hand assembled from a staggering 430 components. The Meridiist is crafted from the same corrosion- resistant 316L steel, used in Tag Heuer luxury watches. The cellphone is protected by unscratchable 60.5 sapphire crystal, 28 days of power reserve ,and 7 hours of talk time. Tag Heuer has added a unique characteristic to the Meridiist, a front independent time unit with a QVGA display screen.

The sleek sophisticated design is changing the way the world views the cellphone.

Tag Heuer at the races.

Two race cars are wheel to wheel, speeding towards the finish line - the checkered flag. The difference is to the 10,000th of a second, and Tag Heuer's precision timekeeping has named a winner. From 100th of a second in 1916 to a mere 10,000th of a second in this year's Indy 500, Tag Heuer has taken the art of keeping time to a new level. Tag Heuer has produced some of the most innovative time pieces associated with the world of Motor Sports. It comes as no surprise that Tag Heuer has embarked on a remarkable voyage to find the best driver in the world. This is no easy endeavor; however, Tag Heuer is ready for the challenge.
Tag Heuer has hand picked a jury of ex-drivers, team principles, race promoters and journalists to formulate a method to judge and analyze race results on a weekly basis.
Every Monday, these results will be validated by a panel of 8 international motor racing experts. Tag Heuer has selected five categories: Formula One, GP2, Indycar, NASCAR and the World Rally Championship. Taking in account the results of each event, points will be awarded to the first five five finishers. Additional points will be awarded for the fastest lap or the winner of the most legs in the Rally event.

At the end of the year, the driver with the most points will be awarded the Tag Heuer Racing Award.

TheWatchery Top Brands For July

TheWatchery has a large selection of watches at up to 80% off retail prices. The month of july brings many new discounts on watches that are very hard to get and impossible to get at such low prices. All our watches are brand new and authentic!

TAG Heuer - Cartier - Movado - Ebel - Concord - Breitling - Audemars Piguet - Corum - IWC - Longines - Omega - Vacheron Constantin

CALLING TAG HEUER

Speculation has run wild with the Tag Heuer brand ever since they announced their foray into the mobile phone market. When Tag Heuer’s promotional teaser promised a phone made of stainless steel that would be “similar to Tag Heuer watches” it inspired a number of mockups that sought to anticipate how all of the functionality of modern mobile phones—including texting and .mp3 capability—could fit into a standard Tag watch case.

The Dialaphone mockup became the most popular, and you can see why. The Dick Tracy imagery it evokes is undeniably compelling:

Unfortunately, the Tag Heuer cellphone is simply a cellphone, though a remarkably well-crafted one. The Tag Heuer Meridiist also comes with a significant price tag, with prices ranging between five and six thousand dollars. The Meridiist’s screen is made of scratch-resistant sapphire crystal, just like their watches, and its case is crafted from watch-grade corrosion-resistant 316L stainless steel. Perhaps the most impressive feature of the Meridiist is its battery life. Clocking seven full hours of talk time along with a stunning 28 days of reserve power, the Meridiist’s power supply is among the best that today’s cellular phone market has to offer.

However, the Meridiist is treading ground that the Nokia Vertu luxury cellphone line has already walked. That’s not to say that there’s not room for two in the luxury cellphone market, but we were hoping for a little bit more from the minds at Tag. Perhaps someday Tag Heuer will take up some of Dialaphone’s concept art to create a cellphone-wristwatch hybrid that would be truly revolutionary.

Source articles: http://www.dialaphone.co.uk/blog/?p=103
http://www.tagheuer.com/phones/meridiist/index.lbl